What you can expect from Search Engine Written by David Bell
Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use). Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in top 20 of search results. For example, if you were to type "music" and "CD" into AltaVista search engine as a keyword result would be over 1,000,000 related site URLs. Search engines are a very powerful tool if you are in top 50 results (preferably top 20), but are completely useless if you are listed further down. You can bet that if you are further down than 50th result, searchee will not even see your site listing, much less be able to visit it. As we all know, beauty of search engines is that they can bring you a large amount of targeted traffic and it will not cost you a cent! It is crucial you understand basics of how search engines work if you want to get traffic to your site from them. There are three main types of search engines/directories. The first is a directory (sometimes called a category database). This is not a true search engine, but a listing of webpages by category. Many directories allow you to enter in description and keywords for your site exactly as you would like them to appear. You usually have to select category you want it cited under, too. A directory will not list your URL and will never become aware of your site if you do not register with them. They do not make use of "indexing software" (robots that crawl web looking for new sites and indexing them). An example of a directory is Yahoo. Search engines (also called crawlers, spiders, robots, and worms) vary to a large degree. They will automatically index your site using "indexing software" or "indexing robots".
| | Search Engines Without HatsWritten by Mike Katz
That there is really no good argument that all forms of SEO are not manipulation to some degree. And since it is this manipulation that is general argument against gray or black-hat seo techniques, it seems that all forms of seo can be viewed as unacceptable depending on whom you ask.When does page text density become stuffing? when does use of variations of your keyword become irrelevant page text that is off topic from what site is about? The fact that this is completely opinionated leaves me to wonder how it is a program is left to determine color of every page it encounters. It seems that human interaction is truly intelligent approach to relevance, though it is clearly inefficient for such a fast growing Internet. Common defenses seemed to be WHITE: Working together with search engines to maintain its integrity and relevance. Keeping most minimal seo and using on page arrangements that fit terms of each engine keep results accurate by not clouding job of spiders and ranking systems.] The major issue with this I see is competition and commerce will create constant stepping over lines and we arrive back at shades of gray issue. BLACK: Presents view of search engines as enemy and they it is their responsibility to adjust to changes of competing masses. I fond myself "closer" to this line of thinking. It is my belief that this relationship should be viewed as a shared responsibility. The search engines providing information about what they hold important and provide some solid consistency so as not to undermined our efforts as seo.
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