What you absolutely must know about writing headlinesWritten by Joe Lloyd
It is very important that your headline causes buyer to make an immediate judgment decision on whether or not to buy your product. If, after reading your headline, it is not possible for a person to say “I want this” or “I don’t want this”, then your headline is worthless. That is to say, with a good headline, buyer will make decision to buy immediately after reading headline. This is not a conscious decision, but a subconscious desire to have what they imagine product to be.
For most part, after reading a headline, buyer knows virtually nothing about product. But with a strong headline, buyer will read your sales letter in an attempt to justify subconscious decision he has already made to purchase product. It is not necessary to give out more information about product in your sales letter in an attempt to ‘make sale.’ In fact, this could actually take away customers who may discover that product is not exactly what they expected. Therefore, in many ways, your sales letter should just be an elongated version of your headline, where you simply re-establish claims that you’ve made in your headline in a more drawn-out way.
The following headline is a perfect example of what I’m talking about: “Finally discover rarely revealed secrets that [somebody] doesn’t want you to know... and follow this step-by-step program to [do something desirable]!”
This headline establishes two things. First, it contends that this product contains quality information that is worth keeping secret. And second, it will provide you with a step-by-step way to take advantage of this information for your benefit. Now, provided that person reading headline is truly a potential customer, after reading this headline (and having virtually no information as to what product actually is or does) he will subconsciously already want to have product.
Using Emotional Triggers in Ad WritingWritten by Jude Wright
Writing ads for either you own products or affiliate products is a large part of a marketing plan. You need to find emotional "triggers" that will excite your prospects and get them to buy.
Take a good look at product you are promoting. what does it do? What is its purpose? Now, see if you can find emotional triggers that fit features of product. Those triggers are really benefits of that product.
Here are a few of those triggers to help get your ideas flowing:
1. Become More Successful. No one wants to be a failure, so telling them how a product can help them achieve success is a good way to promote it.
2. Avoid Loss. Prospects need to know that they won't lose by trying product. Using a "Guarantee" headline such as "Guaranteed to give you ______ or your money back," lets them know that if product is not what they need, their money will be refunded.
3. Make More Money. Everyone wants to make more money. This one is a no-brainer!