What you absolutely must know about writing headlines

Written by Joe Lloyd

It is very important that your headline causesrepparttar buyer to make an immediate judgment decision on whether or not to buy your product. If, after reading your headline, it is not possible for a person to say “I want this” or “I don’t want this”, then your headline is worthless. That is to say, with a good headline,repparttar 108028 buyer will makerepparttar 108029 decision to buy immediately after readingrepparttar 108030 headline. This is not a conscious decision, but a subconscious desire to have what they imaginerepparttar 108031 product to be.

Forrepparttar 108032 most part, after reading a headline,repparttar 108033 buyer knows virtually nothing aboutrepparttar 108034 product. But with a strong headline,repparttar 108035 buyer will read your sales letter in an attempt to justifyrepparttar 108036 subconscious decision he has already made to purchaserepparttar 108037 product. It is not necessary to give out more information aboutrepparttar 108038 product in your sales letter in an attempt to ‘makerepparttar 108039 sale.’ In fact, this could actually take away customers who may discover thatrepparttar 108040 product is not exactly what they expected. Therefore, in many ways, your sales letter should just be an elongated version of your headline, where you simply re-establishrepparttar 108041 claims that you’ve made in your headline in a more drawn-out way.

The following headline is a perfect example of what I’m talking about: “Finally discoverrepparttar 108042 rarely revealed secrets that [somebody] doesn’t want you to know... and follow this step-by-step program to [do something desirable]!”

This headline establishes two things. First, it contends that this product contains quality information that is worth keeping secret. And second, it will provide you with a step-by-step way to take advantage of this information for your benefit. Now, provided thatrepparttar 108043 person readingrepparttar 108044 headline is truly a potential customer, after reading this headline (and having virtually no information as to whatrepparttar 108045 product actually is or does) he will subconsciously already want to haverepparttar 108046 product.

Using Emotional Triggers in Ad Writing

Written by Jude Wright

Writing ads for either you own products or affiliate products is a large part of a marketing plan. You need to findrepparttar emotional "triggers" that will excite your prospects and get them to buy.

Take a good look atrepparttar 108027 product you are promoting. what does it do? What is its purpose? Now, see if you can findrepparttar 108028 emotional triggers that fitrepparttar 108029 features ofrepparttar 108030 product. Those triggers are reallyrepparttar 108031 benefits of that product.

Here are a few of those triggers to help get your ideas flowing:

1. Become More Successful. No one wants to be a failure, so telling them how a product can help them achieve success is a good way to promote it.

2. Avoid Loss. Prospects need to know that they won't lose by tryingrepparttar 108032 product. Using a "Guarantee" headline such as "Guaranteed to give you ______ or your money back," lets them know that ifrepparttar 108033 product is not what they need, their money will be refunded.

3. Make More Money. Everyone wants to make more money. This one is a no-brainer!

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