What to do When AdSense(TM) Serves the Wrong Ads

Written by Dave Lavinsky


The most common frustrations among AdSense publishers are 1) Google serving inappropriate ads on their web pages, 2) low click-through rates and 3) low payouts per click. This article discussesrepparttar first frustration, which is highly correlated withrepparttar 108673 other issues, and discusses what webmasters can do to combat it.

To begin, it is important to understand how Google determines what ads to serve viarepparttar 108674 AdSense program. This explanation goes back to April 2003 when Google acquired Santa Monica, CA-based Applied Semantics. Applied Semantics’ products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application ofrepparttar 108675 CIRCA technology is that it allows Google to, without human intervention, understandrepparttar 108676 key themes on web pages in order to deliver relevant and targeted advertisements.

However,repparttar 108677 CIRCA technology is not always accurate or appropriate torepparttar 108678 page. For example, in a general web page about health topics, AdSense is currently serving ads for insulin even though only two words in one paragraph relate to insulin. Rather,repparttar 108679 site is much more focused on dieting.

RSS: THE NEW PLAYGROUND

Written by Tony Dean


RSS: THE NEW PLAYGROUND

Online consumer spending inrepparttar month of November 2004 alone grew by 19%, that equals $8.8billion. Since 2002 online spending increased by 62%.

Grab a slice ofrepparttar 108672 action now whilst you can do it for pennies, and beforerepparttar 108673 big boys gobble up allrepparttar 108674 prime targetted keyword feeds - and they will.

So start your rss news feed now for pennies and be an early adopter and get off to a flying start. The sooner you dorepparttar 108675 big media companies with billions of ad dollars are going to be knocking on your door, asking to advertise onrepparttar 108676 html web pages that come up inrepparttar 108677 feed, and already I see adverts byrepparttar 108678 big media people literally plastered over many pages I look at every day, but just think ofrepparttar 108679 ad revenue some of these early adopters are now raking in. It literally is being thrust upon them without asking, for there are not enough feeds out there to satisfy demand ofrepparttar 108680 media moguls.

You may have doubts as to making any mony off these feeds you set up, just consider this, your feed and whererepparttar 108681 feed items take people to, ie. your web pages, can look like any multi-million dollar corporations web site out there,repparttar 108682 difference can be nil.

Remember too, that habits have changed dramatically inrepparttar 108683 last two years, surfingrepparttar 108684 news feeds has replaced watching television asrepparttar 108685 main activity, especially inrepparttar 108686 USA.

Cruisingrepparttar 108687 feeds does not cost anything, all you need is a feed reader software, and many of these are free, there is one on my own site for free download, and atrepparttar 108688 moment is one ofrepparttar 108689 most downloaded progs on my server, that's how much interest there now is in rss feeds.

Having a feed out there drives traffic to your web site, where you will not only be selling a product or service, but would have Google Adsense ads as well as 'third party' ads. It really does not matter that some of these ads are for your competitors,repparttar 108690 ad revenue will become more important than selling anything from your web site and will give you substantial reveue's for years to come. Residual incomes like this is a desirable thing.

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