What to Say When the Media Calls

Written by Carolyn Moncel


Ifrepparttar media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creation, which was held here in Paris. I watchedrepparttar 104973 reactions aroundrepparttar 104974 room, and it occurred to me that for most small-business owners,repparttar 104975 only thing more frightening than conducting a follow-up phone call with a reporter is having that same reporter actually interview them.

There is only one way to overcomerepparttar 104976 fear. You have to simply adopt and apply an old U.S. Army recruitment slogan, "Be Prepared." Don't get caught without an answerrepparttar 104977 next timerepparttar 104978 media calls. Follow these quick tips for success:

Askrepparttar 104979 reporter to describerepparttar 104980 subject and story angle forrepparttar 104981 interview.

Establishrepparttar 104982 medium forrepparttar 104983 interview (i.e. live or taped television, print, radio, etc.)

Discover when (date and time) and where (by phone, e-mail or in person)repparttar 104984 interview will take place. Also try to determine ifrepparttar 104985 reporter will need additional information from you, as well asrepparttar 104986 story's deadline.

Researchrepparttar 104987 reporter's past articles so that you'll be comfortable withrepparttar 104988 story's tone.

Create talking points. These are brief positive statements about you and your company that you will want to be included inrepparttar 104989 story.

[T]argeted [T]raffic [S]olution [G]enerating [P]roven [B]uyers

Written by Joe Sansoucie


[T]argeted [T]raffic [S]olution [G]enerating [P]roven [B]uyers by Joe Sansoucie 2003

Are You Closing Your Eyes To The Profit Potential Of Pay-per-click?

[P.P.C.S.E.]?

Pay per click search engine or (pay per response).

As an advertiser, using a Pay-per-click search engine give yourepparttar control of how much it costs to reach proven buyers.

"A Pay Per Click Search Engine is a special search engine designed to giverepparttar 104972 advertisers who are just starting out an even chance to compete withrepparttar 104973 big boys!"

How does this happen?

Pay per click marketing isrepparttar 104974 most economical means to getting guaranteed targeted traffic to your site. Not only are you going to get targeted traffic, but targeted buyers! People who are looking for what you are selling!

Normal search engines cannot be relied upon to keep your site inrepparttar 104975 top ten for any given keyword.

Using a Pay Per Click Search Engine empowers yourepparttar 104976 advertiser by offering complete control over your sites ranking.

Start an account today for as little as $25.00. You may bid as little as a penny per keyword only paying "WHEN" someone clicks your link after doing a search for your keyword.

Try it today. Guaranteed targeted buyers to your site for only pennies! You have nothing to lose and everything to gain. Try creating your account now! http://www.frogsearch.com

[FAQ's:]

Benefits?

Compared to other forms of advertising, Pay-per-click search engines are more effective and less expensive. For as little as a penny!

Let's look at free advertising first.

FFA's, Classifieds, Guestbooks, Ad Boards are all fine and dorepparttar 104977 job that they are capable to do. Collect leads. Raw leads that is.

Forget getting "targeted" leads or visitors from those resources though. You have to "comb"repparttar 104978 "real" leads out of those types of systems before you can make any money.

How about safelists, ezines, opt-in lists, Bulk mail?

(Better targeting).

Well they all are good marketing tools, but by themselves they do not create targeted leads for what you are selling. You still need to "comb"repparttar 104979 "real" leads out of those sources.

Search engines!

Ok how about Yahoo, Alta Vista and other search engines?

How much time do you have? How much time have you put into meta tags, titles, descriptions and such? How often do you submit your site? Got $300.00 because that's what it will take for Yahoo to just look at your site, not place it, look at it!

Do you makerepparttar 104980 keyword loaded doorway and hallway pages associated with traditional search engines? It takes real work and a lot of time to achieverepparttar 104981 top ten placing and even more to keep it when you try to do it for free.

Pay Per Click Search Engines like Overture, Google and FrogSearch gives you exceptional control over your sites placement. Is someone outbidding you? Raise your bid at a click of a button and you're on top!

It's that easy!

You can start an advertisers account onrepparttar 104982 smaller Pay-per-click search engines for as low as $25.00! The larger Pay-per-click search engines have a monthly minimum and a higher account activation fees.

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