Marketing: What really works when trying to sell by email?

What really works when trying to sell by email?

Written by Joe Vitale

I've been online over ten years now. I wrote one of repparttar

first books on Internet marketing back in 1995. While I started as an Internet skeptic, I now make 95% of my income from email alone. I've used email to sell well over one million dollars in e-books in repparttar 121009

last 3 years. I've also used email to --

-- make $175,000 in one year teaching e-classes, -- drive one of my books to repparttar 121010 number one best-seller spot at Amazon, -- sell high-ticket, membership-only teleconferences, -- raise $50,000 in one day for e-consulting, -- make $2,000 in less than 12 hours selling an e-book I didn't write, -- make one man a millionaire (with just one email), and -- find repparttar 121011 love of my life.

So, what have I learned from how to sell by email?

1. Long copy sells. Anything sold with a short letter is either not going to sell or is going to lead people to a longer letter on a website.

2. Subject lines that are personal, curious or newsworthy work better than ones that convey a sales message. "From Joe" will get more people opening my email than "New software removes wrinkles while you sleep." (Well, THAT latter headline might work, but I just made it up.)

3. Margin width is more important than paragraph length. I keep my messages to 60 characters a line max. People are reading email on their phones and palmtops. The email needs to be visibly attractive on all screens to get read.

4. Freebies increase sales. The more people can get for free when they buy repparttar 121012 main offer, repparttar 121013 more they'll buy. Since repparttar 121014 Internet began as a free service, most users have a "gift culture" mentality hardwired into them. They expect freebies. It's repparttar 121015 old "psychology of repparttar 121016 second interest" working triple time online.

Are There Secrets to Gaining Media Coverage?

Written by Carolyn Moncel

Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, repparttar

short answer to this question is "maybe." However with a little practice and skill, a small-business owner can significantly increase repparttar 121008

chances of garnering coverage by following some basic journalistic rules.

I started my career in public relations repparttar 121009 way many college students do - as an intern. While working for a PR agency one summer, I learned repparttar 121010 greatest lessons from a crusty, old newspaper editor with whom I had to have constant contact.

Each time that I called him to follow up on a story idea, I would learn something new - by repparttar 121011 time he stopped yelling at me. At summer's end that editor had become a mentor for me and repparttar 121012 rules introduced by him have served me well in placing news stories over repparttar 121013 years. You see repparttar 121014 greatest gift that he gave me was not a hypothetical example found in my college textbook. Rather, it was practical experience in pitching story ideas to "real" journalists.

What I learned from him about approaching journalists with story ideas can be summed up in one word - relevancy and its multiple meanings. Allow me to share with you what I learned that summer. ·

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