What makes this emailed sales letter hypnotic?

Written by Joe Vitale

I sentrepparttar following short sales letter by email to my own list of some 800 names. There was an immediate boost in sales. Amazon.com had to back-orderrepparttar 127449 book I was selling inrepparttar 127450 letter. My publisher's online server went down due to allrepparttar 127451 orders they got at once. But something even more shocking happened.

Many people wrote to me and actually asked how I was able to *make* them readrepparttar 127452 letter. They said they couldn't stop reading it! Others said they felt compelled by some unseen force to read every word of it. Still others just mindlessly readrepparttar 127453 letter but then automatically---as if obeying a subliminal command---went to amazon.com and orderedrepparttar 127454 book I was selling. Afterwards, they wrote me and confessed they felt they had been "hypnotized."

What inrepparttar 127455 world makes this letter so hypnotic? Read it and see what you think:


I was nearly in tears...

Dear Friend:

I was just inrepparttar 127456 bathroom, reading a letter from my sister, when I got torepparttar 127457 line...

"I got your book and I read it and I thought it was great. And after I read it, I went out and got myself a new car."

I thought she was kidding. My sister has been on welfare, struggled to raise three kids, been wrestling with health problems, and has fought toe to toe with poverty for years. I wrote my latest book, "Spiritual Marketing," for her, in an attempt to help her.

But it wasn't until moments ago that I discovered that my book had such a profound impact on her that she not only read it, and liked it, but she went out and made a dream of hers come true.

Later inrepparttar 127458 same letter she wrote, "Dad read your book before I did and he knew I wanted a new car and he told me that once I read your book he would guarantee that I would buy a new car."

That's even more unbelievable. My father has never even acknowledged receiving any of my books, let alone takenrepparttar 127459 time to read them. But he read "Spiritual Marketing," and it apparently had an impact on him, too.

I'm sharing all of this with you today because you are someone on my personal email list, and this is personal news which I think can inspire others to go for, and get, their dreams. Whether it's a new car, a new house, more money, real love, or happiness in this moment, it's all possible.

Just ask my sister.

Joe Vitale

PS -- Amazon.com now carries "Spiritual Marketing."


Well, what do you think? Why does this letter hypnotize people?

Here's what I think:

1. The headline, "I was nearly in tears...", which wasrepparttar 127460 subject line onrepparttar 127461 email I sent out, is riveting. People want to know why I'm nearly in tears. Did something bad happen? Or something good? Was I crying? Or laughing so hard I cried? Your headline has to be a gun in a prospect's face. While most headlines have to be benefit-oriented, curiosity-invoking headlines are proven to grab readers, too.

Are You Wasting Your Time Putting Out Fires?

Written by John Colanzi

I don't know about you, but I'm tired of wasting time putting out fires, when I should be more productive.

By putting out fires I mean correcting mistakes that shouldn't have occurred inrepparttar first place.

I recently began a campaign to get more traffic for a specific page promoting my mailing lists.

Fire # 1. There were a few complaints thatrepparttar 127448 page was to plain.

How much this cost, I don't know, but I brought outrepparttar 127449 hose and put up a new page with graphics and a counter.

Fire # 2. I was trying to sell a product directly from a web page.

More time wasted and possible sales lost. The fact is I wasn't usingrepparttar 127450 two-step method and I wasn't giving visitors enough information.

Out comesrepparttar 127451 hose again. This time I added a report explainingrepparttar 127452 importance of mailing lists.

Withrepparttar 127453 report I was now usingrepparttar 127454 two-step method. The report generated more leads and educated visitors torepparttar 127455 benefits of mailing lists.

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