What is your color?Written by Florie Lyn Masarate
Our association and upbringing is one factor affecting our experience with colors. From early on in life, we were exposed to colors, making it known that colors are something beautiful. That without it, things are dull or dead-looking. Color still. We can relate things, events and even persons to colors.
As everyone may know, yellow, orange and red are often associated with heat, thus sun and fire. It seem inappropriate representing heat in different colors other than that. Somehow it lacks something we cannot point our fingers on. These same colors are considered high stimulating colors. Red has been known to arouse senses and increase blood pressure. This is seen as an example in a casino. According to studies, people tend to gamble more and raise their bets when seated under a red light.
Blue, green and violet, on other hand, signify coolness, color of leaves, ocean and sky. Although most artists add their own touches by blending in other colors, these former were original and most distinguishable ones. These are opposites of red, yellow and orange; they are low arousal colors. These colors are often associated with peace and tranquility and appears exciting to eyes.
Business cards with a twistWritten by Florie Lyn Masarate
Ever felt how wonderful it is to have your name in print for first time? This is not just any ordinary printing with you name and details in them. They are your own business cards. Any other of these cards would contain names, addresses and contact numbers. That would be typical business card.
These days, business cards are made into marketing tools to promote owner’s business and a source of advertisement that serves as reminders for people reading them. As small as these cards may see, they have been a necessity for information getting since then. These have become perfect equipment for entrepreneurs to be able to get clients and stay of their competitors.
As a marketing tool, these small prints need all marketing strategy they can get to maintain effectiveness. Using all right techniques with modern machines, you have made perfect business card. This would mean that you have gotten attention of holder. The next big thing to be considered is content of card. Does it appeal as much as designs do? The most commonly overlooked marketing factor in business cards is message that card conveys. What does it say to people reading them?
Having perfect look and designs does not always guarantee customer response using these cards. It is important to note words that are used to describe business, its products and services rendered.
To begin with, slogan or logo should be able to make reader isolate your card from others. People tend to just set aside these cards along with other cards and files, to be searched on later when need arises. Making your card as unique and a standout would distinguish it from those others. When time comes for it to be of use, something about card that readers have seen would come to mind and they would remember that certain card. It could be printed words, or drawings that are inherent in them, or a design that was stuck to memory. Or contents. It gives them a good reason to choose and call you.