What is website monitoring all about?

Written by David Leonhardt

What is web site monitoring all about? Here is Carl's story:

Carl returned torepparttar office after a tough day of negotiations. He still was not sure ifrepparttar 146258 crucial deal was on or off, but dinner would soon be waiting and he had just enough time left to check his emails and his phone messages.

He had twelve phone messages, every one of them urgent. Too late to call back right away; that would have to wait for morning.

His inbox held that familiar email report from his website monitoring service. He smiled. As usual, there were no error alerts. That's what he liked to see -- his website still performing well.

He looked carefully atrepparttar 146259 report. Allrepparttar 146260 forms were functioning. The shopping cart, too. Password protection was functioning. At least he did not have to worry about his web site this evening.

There were still some download speed issues reported by the new Hong Kong monitoring station. He made a mental note to raiserepparttar 146261 issue with his web host contact inrepparttar 146262 morning.

Just as he was putting on his jacket to leave, his cell phone rang.

A few minutes later, he called his wife. "Hi Ruby. How's dinner doing?"

"Great, Carl. You'll be home soon?"

"I was just about to leave when my cell phone rang. It wasrepparttar 146263 website monitoring service calling. It seemsrepparttar 146264 web site went down. They were reporting from London."

5 Steps to Better ROI

Written by The Artful Affiliate

“Todd” was keen to compete in one ofrepparttar most notoriously difficult categories – work-at-home. He was smart, earnest, hard-working and keen to make affiliate marketing more than just a part-time endeavor. He had dreams of living onrepparttar 146107 beach in Mexico and surfing between sessions atrepparttar 146108 computer.

He had put together a sweet little landing site. He had 20 keyword groups running about 10,000 unique visitors a month. He was spending $5,000 per month on pay per click on sales of $6,000. He was collecting email addresses at a rate of 100/day through an opt-in form. He had placed his Google tracking data onrepparttar 146109 confirmation page of his subscription form. He had great data he collected daily overrepparttar 146110 past 4 months. He had calculated his visitor value based on commissions divided by clicks and was bidding accordingly. He was a dream client.

Could I help him?

I was drooling over this one. In this case I was 100% sure I could at least double his profits, and likely triple or quadruple. Why was I so sure?

1) He was tracking sign-ups, not conversions 2) He was selling 22 different items off of one landing page 3) He was calculating his visitor value incorrectly

The first thing I did was turn off his keyword groups one at a time. When I got to his top keyword group,repparttar 146111 one withrepparttar 146112 highest conversion rate, we prepared for a massive drop in commissions. There was only a slight dip.

He was stunned. He had made a simple assumption – that there would be a correlation between signups and sales. That is, a keyword that produces twice as many signups would likewise produce twice as many sales. But that wasn’t true. We had seen vividly that there were keywords that produced lots of signups but few sales, and visa versa. He was bidding based on wrong data. His finely-tuned Ferrari of a website was, in fact, a peddler’s cart of clanking pots and pans strapped on with little thought to efficiency.

I had him write letters to each of his advertisers, requesting they place his Google tracking code on their Thank You page. That way he could track sales directly. (Important: Placerepparttar 146113 code in an attachment; email programs can scramblerepparttar 146114 code.) For a sample letter, click here.

Most didn’t answer. Normal. After three failed attempts, I advised him to drop that particular advertiser. Others refused, to which I reply, “Are you nuts?” No one stands to profit more from an efficient affiliate thanrepparttar 146115 advertiser. I recommended that he drop them, too. He did, all but one, which was a big money-maker.

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