First of all, an ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. The ezine can deal with many subjects depending on what your business deals with. There are ezines on how to publish an ezine, how to run an online business, how to build websites, decorating your home and so on.

Ezines can and should contain lots of helpful information and resources for your subscribers. You also want to reserve room for a few paid ads, but to no overdo with ads. I would say from three to five ads is plenty. There are also solo mailing ads which are mailed out as a separate mailing. Usually one or two of these a week is sufficient. These are most popular of ads amongst advertisers.

Ezines are very important to your business because they allow you to keep in contact with your potential customers and advertisers. Providing a good ezine with effective content can also build your credibility and also your reputation. Along with good content you can also promote your products and services. In essence, ezine is lifeline between your prospects and your business.

Publishing an ezine is not as hard as you might think. The first thing you might want to do is design template. Take a look at this example: http://www.websuccesscentral.com/ezinesuccess/part1.html

One of best ways of doing this is by publishing an ezine or newsletter. Obtaining subscribers for your ezine is a great way to stay in contact with these potential customers and to create relationship needed to establish trust. I believe an ezine is very critical to your online success.

Some of fundamentals of a good ezine are:

1. Clean, sharp design 2. Personality 3. Quality Content 4. Reliability 5. Professionalism

**Design

The first thing you want to do is decide on design and format of your ezine. You can take a look at some other successful ezines to get an idea of what a good ezine consists of. Find lots of ezines here:

http://www.ezinelocater.com/ http://ezine-universe.com/ http://www.freezineweb.com/subject.html

Visit these sites for more information and a free template:

http://www.e-zinez.com/handbook emplate.html http://www.websuccesscentral.com/ezinesuccess/part1.html

Keep your ezine simply designed so that it is easy to read. Do not overdo squiggles, decorations and section dividers. Leave a sufficient amount of "white space" between sections and sub-sections. This will make your ezine easier to read and will also make it look more professional.

**Personality

There are hundreds of quality ezines available on Internet. You must make yours unique. One of best ways of doing this is to add your personality to ezine. Let your readers know you are there for them. They will begin to trust you more if you let them know more about you and how you run your business. Talk to your readers and involve them in publishing of your ezine. Let them tell you what they like and dislike. This process helps build relationships that are so essential to your business success.

**Quality Content