What is an Ezine?

Written by Terri Seymour

I have been onrepparttar Internet for 3 years and have been asked this question numerous times. I also did not know what an ezine was when I first came aboard. I will attempt with this article to explain what an ezine is and why it is so important for your online business.

First of all, an ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. The ezine can deal with many subjects depending on what your business deals with. There are ezines on how to publish an ezine, how to run an online business, how to build websites, decorating your home and so on.

Ezines can and should contain lots of helpful information and resources for your subscribers. You also want to reserve room for a few paid ads, but to no overdo withrepparttar 124291 ads. I would say from three to five ads is plenty. There are also solo mailing ads which are mailed out as a separate mailing. Usually one or two of these a week is sufficient. These arerepparttar 124292 most popular of ads amongst advertisers.

Ezines are very important to your business because they allow you to keep in contact with your potential customers and advertisers. Providing a good ezine with effective content can also build your credibility and also your reputation. Along with good content you can also promote your products and services. In essence,repparttar 124293 ezine isrepparttar 124294 lifeline between your prospects and your business.

Publishing an ezine is not as hard as you might think. The first thing you might want to do is designrepparttar 124295 template. Take a look at this example: http://www.websuccesscentral.com/ezinesuccess/part1.html

Always keep a template saved on disk and on your computer for easy use. Each issue of your ezine can then be fitted intorepparttar 124296 template saving you LOTS of time. Keep all general information such as subscribe information, title and publisher, privacy policy and so on inrepparttar 124297 template at all times to save more time.

A Mini-Course in Ezine Publishing - Starting Off

Written by Terri Seymour

Starting and building an online business takes a lot of commitment. You must promote yourself and your reputation in order to build trust among your visitors. By doing this, you will also be building and improving your business.

One ofrepparttar best ways of doing this is by publishing an ezine or newsletter. Obtaining subscribers for your ezine is a great way to stay in contact with these potential customers and to createrepparttar 124290 relationship needed to establish trust. I believe an ezine is very critical to your online success.

Some ofrepparttar 124291 fundamentals of a good ezine are:

1. Clean, sharp design 2. Personality 3. Quality Content 4. Reliability 5. Professionalism


The first thing you want to do is decide onrepparttar 124292 design and format of your ezine. You can take a look at some other successful ezines to get an idea of what a good ezine consists of. Find lots of ezines here:

http://www.ezinelocater.com/ http://ezine-universe.com/ http://www.freezineweb.com/subject.html

Visit these sites for more information and a free template:

http://www.e-zinez.com/handbook emplate.html http://www.websuccesscentral.com/ezinesuccess/part1.html

Keep your ezine simply designed so that it is easy to read. Do not overdorepparttar 124293 squiggles, decorations and section dividers. Leave a sufficient amount of "white space" between sections and sub-sections. This will make your ezine easier to read and will also make it look more professional.


There are hundreds of quality ezines available onrepparttar 124294 Internet. You must make yours unique. One ofrepparttar 124295 best ways of doing this is to add your personality torepparttar 124296 ezine. Let your readers know you are there for them. They will begin to trust you more if you let them know more about you and how you run your business. Talk to your readers and involve them inrepparttar 124297 publishing of your ezine. Let them tell you what they like and dislike. This process helps buildrepparttar 124298 relationships that are so essential to your business success.

**Quality Content

I have seen a lot of ezines that had great potential, but were turned into a giant ad sheet. One ofrepparttar 124299 most important things for a successful ezine is to have LOTS of quality content. Limitrepparttar 124300 number of ads you run in each issue. This leaves more room for resources and information.

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