Starting and building an online business takes a lot of commitment. You must promote yourself and your reputation in order to build trust among your visitors. By doing this, you will also be building and improving your business.
One of best ways of doing this is by publishing an ezine or newsletter. Obtaining subscribers for your ezine is a great way to stay in contact with these potential customers and to create relationship needed to establish trust. I believe an ezine is very critical to your online success.
Some of fundamentals of a good ezine are:
1. Clean, sharp design 2. Personality 3. Quality Content 4. Reliability 5. Professionalism
The first thing you want to do is decide on design and format of your ezine. You can take a look at some other successful ezines to get an idea of what a good ezine consists of. Find lots of ezines here:
http://www.ezinelocater.com/ http://ezine-universe.com/ http://www.freezineweb.com/subject.html
Visit these sites for more information and a free template:
http://www.e-zinez.com/handbook emplate.html http://www.websuccesscentral.com/ezinesuccess/part1.html
Keep your ezine simply designed so that it is easy to read. Do not overdo squiggles, decorations and section dividers. Leave a sufficient amount of "white space" between sections and sub-sections. This will make your ezine easier to read and will also make it look more professional.
There are hundreds of quality ezines available on Internet. You must make yours unique. One of best ways of doing this is to add your personality to ezine. Let your readers know you are there for them. They will begin to trust you more if you let them know more about you and how you run your business. Talk to your readers and involve them in publishing of your ezine. Let them tell you what they like and dislike. This process helps build relationships that are so essential to your business success.
I have seen a lot of ezines that had great potential, but were turned into a giant ad sheet. One of most important things for a successful ezine is to have LOTS of quality content. Limit number of ads you run in each issue. This leaves more room for resources and information.