What is an Acceptable Response

Written by S. Housley

What is an Acceptable Response? Many online marketers work odd hours, with no beginning ofrepparttar day and no real end. How does this impact support and customer service inquiries? Some small businesses are afraid to reply to customer queries off-hours, fearful thatrepparttar 124433 message time-stamp will betray them as a small business. The Internet however is timeless. The fact is customers appreciate a quick response. Withrepparttar 124434 globalization ofrepparttar 124435 Internet federal holidays are blurred. Customers expect timely responses and often make little note ofrepparttar 124436 time zonerepparttar 124437 vendor they are working with.

While large corporate businesses have a large amount of resources (staff and money) for sales, customer service and marketing are often tied to traditional methods of communication with customers. Sales are in person; customer service is overrepparttar 124438 phone and marketing by advertising and mail. Email is often used to funnel customers into these traditional channels of communication. When emailing oftenrepparttar 124439 reply back is to call back or a request you show up in person. More so inrepparttar 124440 past then recently, many companies do not respond to email at all. While communicating by telephone and mail is important, email is part ofrepparttar 124441 fabric of how people interact and companies often do not take this into account.

Targeting Your Customer’s Preferred Media to Lure Them Online

Written by John Calder

You know in your gut that you have a great product and thatrepparttar market for that product is far larger thanrepparttar 124432 few thousand searches it gets inrepparttar 124433 engines each month. You suspect, rightly, that many potential customers simply don’t know this product is available online.

This holds true especially inrepparttar 124434 case of e-books. You would be amazed byrepparttar 124435 number of people out there (and I’m not talking about Internet newbies, either) who have no clue what an e-book is!

These are customers with cash to spend. These are customers who would loverepparttar 124436 information you have to offer. However, these customers are alsorepparttar 124437 people who half-glance at your Ad Words advertisement thinking “Well, I don’t know why all those little boxes are over there….” – and they eventually log off and start reading a magazine.

Tragic, isn’t it?

Slip Into Their Network.

Here’s where things get really exciting. You do not have to lose that sale! You do, however, need to slip into their network, their preferred media, and educate them.

You begin by taking a second look at your product and at your target market. You know where they surf online, but do you know where they’re hiding everywhere else?

Each market circulates within its own “secret” communications network. Further, each market displays a preferred (often historical) means of information consumption. What does this mean for you and how do you put it into action?

Considerrepparttar 124438 case ofrepparttar 124439 Arts and Crafts industry. There are millions of potential customers in this industry, and it contains a mind boggling array of niche categories. Professional and amateur artists alike look torepparttar 124440 Internet to order supplies and books, and find tutorials. However, a significant portion of this market continues to rely on print magazines and mail order catalogs forrepparttar 124441 simple fact that they offer more content, more variety, better graphics and easy to follow lessons.

Expressions Art Magazine illustrates this point quite well - (see: http://expressionartmagazine.com ).

According to their reader demographics survey: • 78% of their readers purchase art supplies throughrepparttar 124442 mail • 81% purchase their art supplies overrepparttar 124443 Internet

This is justrepparttar 124444 tip ofrepparttar 124445 iceberg. But notice how, for art supplies alone, your average Expressions reader is just as likely to purchase offline as they are online. Obviously,repparttar 124446 market is comfortable buying their art supplies from an online vendor. Your next question should be: “How likely are they to purchase an art related information product online?”

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