What is Search Engine Optimization or SEO?

Written by Dominic Lachance

What is Search Engine Optimization or SEO?

What is SEO?

Search Engine Optimization or SEO is a series of activities undertaken to improverepparttar ranking of a web site when using web search engines such as a Google or Yahoo. It is not simply about registering web sites with search engines and loading web pages with meta data.

Why is SEO important?

Search engine optimization (SEO) is as important as choosingrepparttar 138124 right print or electronic media to promote your product or service. Creating a web site without SEO is like buying radio ad time without consultingrepparttar 138125 the market information provided byrepparttar 138126 radio station. How do you know that your money is being well spent? How do you know whether you are reaching your target audience?

SEO is a critical part of web development. Without effective SEOrepparttar 138127 resources dedicated to web development may be wasted because that information is not reaching its intended audience.

Common mistakes made

So we've established that SEO may be a good thing, then how do we go about it? First lets look at some common mistakes that people make:

•  Build it and they will come – Simply uploading your web site to a web server won't put your site in Google's top ten.

•  Loading up on meta tags – Meta tags are pieces of information such a keywords, description, author, location, etc. that are added torepparttar 138128 head of a web page to improve web searches. They are a useful addition to any web page and will help your site with search engines, however many people rely on them too heavily as THE solution.

•  Missing or poor page titles – A page title is part ofrepparttar 138129 head of a web page and can be seen byrepparttar 138130 user inrepparttar 138131 title bar ofrepparttar 138132 web browser. It is a really important piece of information that helps search engine robots index your site and is visible in a search engine search results page. Page titles like “Home”, “Welcome to Adobe GoLive 6” , or “Welcome to our Web site” are not going to help you very much.

•  No content – Contrary to popular belief,repparttar 138133 hardest part of developing a web site is putting togetherrepparttar 138134 content. Web sites consisting of slogans and catch phrases and short on content won't be as effective. Meta tags don't replace well written content.

•  Search engine registration – Some people may register their site with Google or other search engines. This is only a start.

•  I hired this firm that guarantees our ranking! – Most ofrepparttar 138135 firms that promise top placement will optimize your site for keyword phrases no one would look for. Of course they can promise top position for that precise keyword phrase; but will anyone ever search for exactly that phrase? Not likely!

•  Don't use Heading tags – Withrepparttar 138136 common use of cascading style sheets (CSS), many web designers stopped usingrepparttar 138137 heading tags such as h1, h2, etc. to structure their web pages. What they don't know is that when a search engine robot indexesrepparttar 138138 text on a web page it places greater importance on text found within a heading tag. This is just one example of howrepparttar 138139 structure of web page can affect a web site's ranking.

How do we optimize a web site for search engines?

Effective search engine optimization involves a number of steps. The following isrepparttar 138140 approach that Documédia uses when advising our clients:

Step 1: Keyword analysis and creation

It Can Happen To You

Written by Jane Langdon

The dot com business is alive and well for those wanting to pursue it. What if you don’t know how to use a computer? Can anyone have twenty successful businesses onrepparttar internet in four years? Six years ago Jane Langdon did not know how to turn on a computer. Today she has twenty successful internet businesses. You can too.

It all started because her favorite perfume was discontinued. Jane started to study chemistry and learnrepparttar 138056 internet so she could read everything written about perfumery. She bought a computer and taught herself how to use it. Finally she mixed a perfume. People began to ask her what she was wearing. So she started an internet business, House of Rose, with one rose perfume. Today she has more than 55 long lasting, non alcohol perfumes at www.houseofrose.com.

She then had a copy of a Chanel suit made by a seamstress for a trade show in New York City. So many people wanted to know where she got it, so she started her second business, Sew Beautiful By Natasha and Jane. They make custom couture suits, dresses, evening gowns, pageant and bridal attire at www.sew-beautiful.us.

The now famous poncho that Martha Stewart wore upon her release from Camp Cupcake can now be yours. Made for her as a going away gift from a fellow inmate, it has become known asrepparttar 138057 “Welcome Back” poncho. The woman who maderepparttar 138058 poncho, Xiomaro Hernandez, will get 10% ofrepparttar 138059 profits after her release from Alderson in 2008. The site is www.sew-beautiful.us/marthastewartponcho.

Want to browse unique fashion items onrepparttar 138060 internet? . A Passion for Fashion has lovely charms, blouses, shoes, handbags and more for sale. Each monthrepparttar 138061 items change so you will always berepparttar 138062 informed ofrepparttar 138063 newest delights at www.sew-beautiful.us/passionfashion

Soon some of her friends asked her to help them put up an internet site because they liked her businesses and wanted to start their own. After she helped them, she decided to offer her services to others and started Your Net Store www.sew-beautiful.us/yournetstore.

Her sister-in-law has Parkinson’s Disease and her biggest problem was taking her medications on time. She askedrepparttar 138064 doctor if there was a system to help her sister-in-law and he said no, but would gladly welcome one. Pill Proof at www.sew-beautiful.us/pillproof solvedrepparttar 138065 problem of medication compliance.

Jane had met her husband ten years ago through a personnel dating service and always felt they could be improved on. Friends said she had good advice about how to approach this new way to meet people. She decided to start a very selective marriage service that included questions to 101 important elements for a good match. See Hopeful Romantic at www.sew-beautiful.us/hopefulromantic.

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