What is RSS - For Marketers

Written by Rok Hrastnik

Copyright 2005 Rok Hrastnik

RSS is a technology that hasrepparttar potential of overcoming many ofrepparttar 135876 internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.

The simple RSS explanation fromrepparttar 135877 marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, withoutrepparttar 135878 fear of spam filters stoping your messages, and to other “content consumers” (other websites, search engines and so on).

RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.

But some marketers are still afraid that not enough internet users are using RSS feeds. Think again …

While achieving not more than marginal penetration, its usage is growing with astounding speed.

Actually, according to a report fromrepparttar 135879 Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. Sorepparttar 135880 market is already out there!


RSS content is delivered through RSS feeds --- simple files structured in a specific way.

These files include some basic information aboutrepparttar 135881 RSS feed (such as RSS feed title, logo, description, URL etc.) andrepparttar 135882 actual content you want to deliver to your readers.

These content items are individual stories or articles (usually just descriptions of articles actually published onrepparttar 135883 internet publisher’s web site), presented in a linear list.

But RSS is not only about text. You can easily use it to deliver audio content, video content and even PowerPoint presentations and PDF files.

Shopping Carts For The Faint Of Heart

Written by T. O' Donnell

The chief criteria for judging an ecommerce shopping cart arerepparttar number of credit card processors and shipping services it supports, andrepparttar 135775 number of people that support *it*.

Why? Because credit card processors and shipping services mutate allrepparttar 135776 time. Your cart will require updating. Which service works today may go out of business tomorrow, and leave you withrepparttar 135777 orders piling up.

Other important criteria are how easy it is to set up, and add products, and how easy it is forrepparttar 135778 customer to use.

When you set up your shop test it using a wide variety ofrepparttar 135779 oldest and buggiest browsers you can find. If your web store works under them you're home and dry.

Here arerepparttar 135780 cheapest, simplest, and most effective carts I've found:

1. Oscommerce (free) - http://www.oscommerce.com

A very good, full-featured, cart. Uses Php and MySQL. Not easy to set up for a 'newbie'. Cookies are used to trackrepparttar 135781 order. If you have PhpMyAdmin installed in your web account, it's easier. Requires a customer to register before they can make a purchase. Supports a wide range of credit-card processors and shipping services.

Bad point: Technical support is limited torepparttar 135782 Oscommerce forums, which are not helpful to newbies.

Also, it may be a while before an update is available to a payment module. These are done by unpaid enthusiasts.

Good point: Oscommerce is supported by thousands of unpaid enthusiasts; this means updates do eventually arrive, and it's less likely to go out of business, unlike a commercial cart.

2. X-Cart (commercial) - http://www.x-cart.com

Similar to Oscommerce. Requires a customer to register before they can make a purchase. Lots of features and add-ons. Supports a wide range of credit-card processors and shipping services. Has an affiliate program add-on, and lets others sell products though your cart.

3. Dansie Cart (commercial) - http://www.dansie.net

A well specified cart. Supports a wide range of credit-card processors and shipping services.

Bad point: Apparentlyrepparttar 135783 Perl code is obscured, to make it harder to copy, which is annoying if you want to customise it.

3. Interchange (free) - http://www.icdevgroup.org

A version ofrepparttar 135784 old Akopia / Minivend carts. Complex product with lots of files and a lot of setting up to do. A complete solution, and includesrepparttar 135785 option of third party credit-card real-time order processing. Encrypts orders.

4. Agora (free) - http://www.agoracart.com

A Web-Store/Commerce.cgi hybrid.

5. The Commission Cart (commercial) - http://www.siteinteractive.com

A CGI-based shopping cart which also functions as an affiliate program. Other webmasters earn commissions by signing up and linking to your site. 6. ShopFactory (commercial) - http://www.shopfactory.Com

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