What is Pay-Per-Click?

Written by F. Terrence Markle


Pay-Per-Click

Copyright (C) 2004 F. Terrence Markle

Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e., visitor) torepparttar advertiser’s web page. PPC requiresrepparttar 120078 advertiser to bid on key words or key word phrases chosen byrepparttar 120079 advertiser. There are many PPC advertising services available to choose from. Google AdWords and Overture are probablyrepparttar 120080 two most popular in use today.

The PPC search engine allows you to buy a top position inrepparttar 120081 search engine results forrepparttar 120082 particular keyword or phrase you choose. The PPC search engines can deliver targeted and qualified visitors to your web page at an economical advertising cost if you managerepparttar 120083 program carefully with a clear objective. PPC providesrepparttar 120084 advertiser with assurance that their ad is being delivered torepparttar 120085 targeted audience.

PPC advertising uses a bidding process whererepparttar 120086 highest bidder or highest activity value, depending onrepparttar 120087 search engine, for a particular keyword or phrase will receiverepparttar 120088 top placement onrepparttar 120089 search engine results page. The PPC search engine will place your ad text in a special location onrepparttar 120090 results page when a user searches on your PPC keyword or phrase search term.

As an example, Google AdWords appear onrepparttar 120091 right side ofrepparttar 120092 search results page whilerepparttar 120093 organic (i.e., natural) search results appear onrepparttar 120094 left side ofrepparttar 120095 page. Inrepparttar 120096 case of Yahoo! Search,repparttar 120097 sponsored ads appear on bothrepparttar 120098 left and right side ofrepparttar 120099 search results page. The top 2-3 sponsored ads appear inrepparttar 120100 top positions onrepparttar 120101 left side aboverepparttar 120102 natural search results andrepparttar 120103 next 3 sponsored ads appear atrepparttar 120104 bottom ofrepparttar 120105 left side and onrepparttar 120106 right side ofrepparttar 120107 search results page along with other sponsored ads.

PPC advertising is a good way to obtain web page visitors when you don’t have a top ranking web page to get yourepparttar 120108 necessary natural search engine placement. Statistics show that over 80% of search engine users preferrepparttar 120109 natural search results as opposed to sponsored ads. Nevertheless,repparttar 120110 search engines deliver a huge amount of visitor traffic torepparttar 120111 sponsored advertisers especially inrepparttar 120112 competitive keyword markets.

The typical PPC advertising campaign is based onrepparttar 120113 bid per click. For example, you bid $0.10 for a particular keyword or phrase that is accepted byrepparttar 120114 search engine. Whenever a search engine user clicks on your sponsored ad then you are charged $0.10 byrepparttar 120115 search engine. This amount is deducted from your account funds. Your placement inrepparttar 120116 search engine results page depends onrepparttar 120117 search engine. For Google,repparttar 120118 placement is determined by your bid price andrepparttar 120119 ad’s click-through activity. For Yahoo,repparttar 120120 placement is determined by your bid relative to other bids.

What is Search Engine Optimization?

Written by F. Terrence Markle


Search Engine Optimization (SEO)

Copyright (C) 2004 F. Terrence Markle

It is no secret that search engines arerepparttar number one traffic generating method for driving visitors torepparttar 120077 different web sites. Search engines are very useful in helping people findrepparttar 120078 relevant information they seek onrepparttar 120079 Internet. The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase inrepparttar 120080 search box.

Search engine optimization (SEO) isrepparttar 120081 process of studyingrepparttar 120082 search engines in an effort to determine how to get your web site to rank high on user searches. Depending onrepparttar 120083 statistical information reviewed, search engines account for over 80% ofrepparttar 120084 visitor traffic to web sites.

Withinrepparttar 120085 search engine category, Google accounts for most ofrepparttar 120086 search engine traffic. The other top search engines include but are not limited to: Yahoo, AOL Search, Overture, AllTheWeb, MSN Search, WiseNut, HotBot, Teoma, and Ask Jeeves. You can register your web site withrepparttar 120087 various search engines but it is a demanding process and takes time.

Visitor traffic fromrepparttar 120088 search engines can be obtained through organic (natural) or pay-per-click (PPC) search results. The non-paid organic search results arerepparttar 120089 list of web sites (generally 10 per page) returned when a user searches on a specific keyword or keyword phrase. Keyword isrepparttar 120090 word or phrase that is typed intorepparttar 120091 search engine's search box. The PPC items arerepparttar 120092 paid advertisements for a specific keyword or keyword phrase and listed onrepparttar 120093 same page asrepparttar 120094 organic search results.

You are tellingrepparttar 120095 search engines what your web site is about when you employ SEO tactics. Search engine optimization involvesrepparttar 120096 layout of your web page so that it is very easy to navigate and read. In addition, you must skillfully place your keywords in your web page in a manner that conveysrepparttar 120097 information that is being searched for by your visitor. The keywords should be placed inrepparttar 120098 Title tag, Meta Description tag and atrepparttar 120099 beginning ofrepparttar 120100 Body tag sections. Search engines look for relevant and original content in your web page that is relative torepparttar 120101 your site’s keyword theme.

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