By Jakob Jelling www.sitetube.com
Chances are you have been on Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match information you are searching for on Google, you come up with 10,000 pages of information. It’s virtually impossible to go through every one, so you refine your search by adding more exclusive keywords. Voila number of pages reduces to around 1,000. Still this is a lot of pages, but you start looking through information to find what you want.
As you go through first 10 links on page, WHAM! The information you needed to find was in first or second in order of PageRank. You wonder how did they get such a high rank on Google? You may think it was very expensive to get that site at top of heap. The funny thing is, with a little know how and about $75 you too can go for top.
Search Engine Optimization or “SEO”, has become a standard in web design industry, every customer of a good web designer wants to be number one in their keyword and may be willing to pay extra money to get there. A good web designer will dress up a web sites home page to match requirements of their client on specific keywords. The client will also pay more for exclusivity to remain there untouched. SEO has become a niche for a lot of web companies. They know if they can get company to top fast, word of mouth will be helpful toward their business.
Through specialized META tags (hidden group of keywords) web designer will strategically place keywords multiple times in title bar, keywords, and even as hidden text. Some search engines have figured these tricks of trade out and have banned certain websites from their indexes. Google has become engine of choice for a lot of people today. There is a different logic Google uses to calculate page rank and keywords is only a portion of it.