What is Optimum Performance?

Written by John Assaraf


You have permission to publish this article electronically or in print, free of charge, as long asrepparttar bylines are included. A courtesy copy of your publication would be appreciated - send to: John@TheStreetKid.com

What is Optimum Performance?

What is Optimum Performance? This question raises different responses from different people. It causes people to ponder issues like:

·Have you ever thought about how much better you could be doing in your business?

·How about your career?

·What about your relationship with someone you love?

·How aboutrepparttar 104317 state of your health right now?

One or more of these areas most often needs a little more attention in day-to-day life. But there seems to be so much to do, so much to accomplish if 'more' isrepparttar 104318 focus.

Here’s a secret:repparttar 104319 quest for more is a trap. It never stops. Butrepparttar 104320 positive side is this: Optimum Performance is about playing life atrepparttar 104321 highest possible level, reaching our fullest potential.

Nowrepparttar 104322 question is: if people are so full of potential, though, why are most not living up to their potential in every area of life? For some very good reasons that make perfect sense, take a look at desire, passion and fun.

DESIRE, PASSION & FUN

Do you remember when you were a kid and all you wanted to do was play? What was one thing you loved to do that you could do for hours and never want to stop? Then ask yourself why.

For most, it was probably because it was fun and exciting, and you felt good doing it. It made you happy and you never wanted to stop doing it until you dropped.

Of course, who couldn’t get hurt running, playing and challenging life once in awhile? Butrepparttar 104323 reward of having fun, feeling free andrepparttar 104324 sense of accomplishment was worthrepparttar 104325 price. Youth are born natural risk takers. But later on what happens? And why is it relevant to optimum performance?

Strategies for Creating a Niche Business

Written by Al Hanzal


Strategies for Creating a Niche Business The customer told me, “My immediate goal is to get more customers into my business. My second agenda is to move slowly towards becoming more specialized as a business.” Here arerepparttar six steps we used with this business owner to make his transition to a niche business. Marketing We completed an exercise that evaluated his current marketing efforts. (Yellow page ads, brochures, networking, professional referrals and other forms) What was working? What was not working? We droppedrepparttar 104316 losers. As part ofrepparttar 104317 marketing analysis, we implemented 2 new marketing approaches. The result of these efforts identified his best marketing strategies.

Customer Analysis We completed an exercise that identifies his current customers. Who are they? How do they buy? How many are there? What do they buy? Where do they come from? Why do they buy from him? The result of these efforts was an understanding of his current customer base andrepparttar 104318 foundation for his new business niche.

Customer Referral Program We worked withrepparttar 104319 business owner to develop a customer referral program. Th customer referral program added another tool to increaserepparttar 104320 current customer base. The result of these efforts was in increase in his current customers.

Unique Marketing Message We developed withrepparttar 104321 business owner a unique marketing message. Why and how did he differ from his competitors? Why should customers buy from him and not his competitors? What benefits do customers receive from his services and products? The result of these efforts was a marketing message that was unique and special. This will be used as a foundation for future marketing efforts.

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