What is Color?Written by Robert Kennedy
What is Color? Color is light. Light is energy and travels in waves (according to theory) Light waves originate from a source such as sun, a light bulb, a fire, etc. In these sources of light, there are many different wavelengths. Wavelength is measured from crest to crest in nanometers (billionths of a meter) or in mill microns (Millionths of a millimeter). The human visible spectrum of color range is considered to be between 380 mill microns and 770 mill microns and is part of much larger electromagnetic spectrum. Sir Isaac Newton established that a beam of "colorless" light passing through a prism is refracted or bent into separate bands of colors, in seventeenth century. These are known as colors of visible spectrum. Each color has its own wavelength. When all wavelengths are combined "white" light is produced. All individual and combinations of colors are inherent in white light. In nature this is seen as a rainbow. HOW WE SEE COLOR In "white" or "colorless" light all visible colors are contained. With each perceived color light energy travels in waves having a dominant wave length which differs from wave length of any other perceived color. Human eyes or vision acts as if it has "color receptors". One set of receptors is sensitive to red wave lengths of light, a second is receptive to green wave lengths, and third is sensitive to blue-violet wave lengths. When red and green receptors are stimulated we see yellow. The various colors of spectrum are seen depending on strength and mixture of wave lengths which strike our receptors.
| | How to Get Great Testimonials and Endorsements for Your BookWritten by Ink Tree Ltd.
Whether you are selling a book or a product, testimonials and endorsements are a necessary and vital part of your marketing plan. Whether you need one endorsement to accent a particular feature of your book or product, or whether you need several endorsements to create credibility – you do NEED them. Endorsements and testimonials (which we will call endorsements for sake of simplicity) create push that prospective customers need in order to become buyers. Endorsements provide credibility to your claims about quality of your product and they affirm your expertise and product knowledge. Even if you are not professionally trained in your area of expertise, endorsements from professionals or well known individuals in your field indicate that you can provide value to buyer. The simple fact that you have created your product gives you expert status: after all, you could not have produced your product without extensive research, commitment and passion. You become expert. The purpose of endorsements is to thoroughly impress your customers, causing them to believe that their lives just will not be complete without your product. Make them short and powerful, and don’t be afraid of a little humor. People need to feel good about purchasing your product. The time to request endorsements is before your product hits market. You want opportunity to add endorsements to your media kit and news releases, and you want to print them on your product and in your advertisements. Send requests for endorsements, along with a sample of your product, well before product is available for sale. Aim for stars when requesting endorsements – ask people who are recognizable in your field and who are as well known and widely known as possible. Keep in mind that granting endorsements is also of great benefit to persons providing them, so don’t be afraid to ask. Free publicity is always a bonus. When you implement your marketing plan, persons providing your endorsements will piggy-back on your media and advertising campaign. To learn more about how to obtain free media reviews and how to obtain media attention: Click Here People must hear name of your product at least seven times before it becomes familiar enough for them to develop trust and a need to buy. The same is true for person lending their name to create your credibility – they also need to be in people’s faces every day. Have you noticed how often you see name of Mark Victor Hansen, author of Chicken Soup book series? He endorses many products and in so doing he has become a household name.
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