What do Your Clients Need?

Written by C.J. Hayden


"Every person who has ever started a business, I imagine, thought he had a good idea. It'srepparttar smart person, andrepparttar 143633 rare person, who tries to find outrepparttar 143634 most important thing: do other people think it's a good idea?" Those words of wisdom come from Bernard Kamoroff, author of "Small-Time Operator: How to Start Your Own Small Business, Keep Your Books, Pay Your Taxes and Stay Out of Trouble!" Whether you look at your ideas about what your business provides, or about how to market your business, Kamoroff is right. Trying to get clients when you're not really sure what they need or want makes you an answer in search of a question. You're going to have to turn your key in an awful lot of locks before you findrepparttar 143635 one that it fits. It's not enough for YOU to know why they should hire you -- THEY need to know. It's hard enough to find clients without also having to educate them on why they would want you inrepparttar 143636 first place. The needs that your service fills should be important enough that clients are already looking for a solution before you make contact. Find out whatrepparttar 143637 "hot buttons" are forrepparttar 143638 people in your target market. What do they perceive to berepparttar 143639 greatest problems they face, orrepparttar 143640 biggest goals they wish to achieve? Ask these questions ofrepparttar 143641 people you serve andrepparttar 143642 other businesses who serve them. Read trade literature or special interest publications and educate yourself onrepparttar 143643 key issues in your marketplace. When you have a clear picture of what your target market is truly looking for, you'll be able to package your services as a solution. Design all your marketing tools -- web site, brochure, telemarketing script, sales presentation -- to show how your service addressesrepparttar 143644 hot buttons you identified.

Spend time to establish your presence on the web.

Written by James Winston


Most of us who have been marketing onrepparttar internet for more than 5 minutes know that it takes time, money and effort to make any substantial profits .

Dreams of getting rich quick are just that "pipe dreams".

Of course there are some incidents of quick cash none that I can personally confirm however.

Neverthelessrepparttar 143602 best path to take is one of patience.

It takes time to establish credibility.

Just think for yourself. You come across a great product on a great website for a great price and quick delivery.

You want to buy but you are skeptical:

Is this business legit?

Can I order securely?

Will this site be "Online" tomorrow?

Can I even get a live response?

Can I get customer support?

Could I really get my money back?

Legitimate questions. Lets say you choose not to find out more. You come back torepparttar 143603 site tomorrow. Is it still there?

Not a "Fly-by-night". Your potential customers need to know that you will still be there tomorrow.

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