People go online for many reasons. Some "surf", just to see what's out there, but most are much more specific in their objectives. They want to know about something and they turn to
Internet to find what they're looking for. At its most basic level, what is ONE thing that 99% of all website visitors are looking for? You got it ... information.That's why "information is king" is such a constant refrain, it's why e-books have become such a popular medium for both author and reader (instant sales, instant access) and it's why everyone, ANY one, has opportunity to make money with their computers.
This is not yet another article rehashing benefits of creating an information product (you know that already, already) and it's not YET another article regurgitating same old marketing principles (you know you need to get word out about your information product and there are no end of useful resources out there to tell you exactly how). What this article is about is what your information product should be about.
Although it's true that Internet audience is so vast that virtually any subject matter will have a market, actually finding that market may not be so easy. Or, let's say that you know you can put words together, you have a broad base of experience to draw from or you know you can find out what you need to know about a particular subject in order to write an information product about it.
Well, here's something to consider. Instead of following traditional path of deciding what you're going to write about, writing it and then going about finding people who are interested in reading what you've written, how about researching market and finding out what people want to read about BEFORE writing an information product to meet that need? The advantage of this approach is that you know your market exists before you start writing, you can find out about your market and what it is they really want to know, meaning you can write a highly relevant information product responsive to that demand and, just as important, as you will see, you know exactly where your market is and how to reach it.
Let's start at beginning. I bought Web Position Gold a couple of weeks ago. I wanted to use it create doorway pages that would rank well with search engines, drive traffic to my site, yada yada yada. Yeah, so? Well, most uncharacteristically, I decided to follow instructions. The first step was to "target keywords you think people would type in search engines to find type of products or services you offer". Well ... DUH. But, just for hell of it, and since I was, after all, following The Instructions, I decided to read "Choosing Keywords" topic "for more information on choosing effective keywords!".
Here's an extract:
"Target wrong keywords and all your efforts will be in vain. Choose right keywords, and you'll see your traffic skyrocket. Therefore, think long and hard on what keywords people are likely to use to find you. ...
"The question to ask yourself is how do you really know if you're optimizing your pages for keywords that Web surfers are looking for? There are several good techniques you can apply to determine what people might be searching for ...
"However, best way is to stop guessing and actually SEE what people are searching for."
I followed this advice and tried keyword generator service they recommended (see below for links).
Now, remember, at this point all I was trying to do was to come up with a list of keywords relevant to subject matter of my site that I should target with doorway pages to drive traffic to my site. I signed up for a one-day membership with Word Tracker for something like $6. Amazingly enough, I followed instructions there too. I ended up with hundreds of potential keywords to target, all of which were actual search terms entered by users over past 60 days.
