Today I would like to introduce some of latest online advertising trends that include coolest and smartest technologies to track your response rates and maximize your advertising dollars.

1. Adsenger -- The Most Powerful 2-Way Media Channel ***** Tired of sending out emails with no results? Check out Adsenger's this powerful 2-way media channel that connects over 290,000 members in more than 199 countries.

Adsenger (http://www.adsenger.com/marketing.asp) is world's only online marketing communication company that promises 100% audience attention. How? Adsenger has a patented 2-way direct media channel that allows company to send out INSTADs (Instant Text-based Ads) and Flash Ads with a research component. Advertisers can include a feedback question with their Flash animated ads to learn about their online audience's purchasing preference.

With a double-looped incentive model, Adsenger guarantees 100% ad views (or GAVs = Guaranteed Ad Views) and highly targeted lists based on demographics, shopping behaviors, and personal interests.

I have been ezine publishing for about a year and have found this promotion method to be one of most effective ways of advertising at no cost. I am talking about ad swapping.

Ad swapping is beneficial in many ways.

*Free Advertising- This is obvious benefit. You get your ad in quality ezines at no cost.

*Building Relationships- You connect with other publishers and form business and sometimes personal relationships, which is a good way of networking you and your business. And making new friends is always a plus!!

*Provide Content for Your Ezine- Many of ads I get in return are helpful resources, which I need for my ezine. My ad swaps are inserted in either my ezine section or my resource section. Thus, more information and resources for my readers.

If you are having trouble locating other publishers for ad swaps, there are many resources for you to use.

Ad Swap Lists: