To make an analogy that most of you will be familiar with we will compare buying a new set of golf clubs to buying a new suit or dress, there are three ways you can go about this;

Option 1 - You go to a clothes shop and browse around until you see something fashionable and then buy it and hope it fits you OK and is comfortable. That is normal way most people buy their golf clubs.

Option 2 - You can go to same shops and try a few different designs, maybe even mix and match top and bottom of outfit, and eventually you will get something that fits OK but you may need to have altered, within leeway existing clothing gives on sizes and lengths and quite a lot of people will get a reasonable fit. This is very similar to custom fitting your new golf clubs, you are still limited to small number of shafts and flexes that that manufacturer provides and most will only extend or reduce by 1/2" and at most 2 degrees loft and lie. The shaft flexes will only be those stamped on side of shaft and are different for every shaft manufacturer, very rarely are these actually measured and you better match one of five or six flexes available. For a lot of people that just isn't enough, and this can still take many weeks.

Option 3 - If you wanted something that would last a long time and fitted really well from day one you would go to a bespoke outfitters, they would take all your measurements, find out exactly what you wanted item for, how often it would be used, etc. This would cost a relative fortune but gives great results every time. This is same as custom club building, but good news is, unlike clothing market this is normally less expensive, and rarely more expensive, than first option. So how does that work?

Well, almost all golf club heads, with very few exceptions - if any - are made in far east, mainly China. We believe that all heads are made there but several of big manufacturers just will not give a straight answer, try them!

How many times have you started a new golf season with very high scores, short drives, and aches and pains? Am I talking to you? Let’s be honest. It happens more times than you’d like. But why not do it different this time? Instead of going into deep depression that season is over – keep golf in top of your mind by starting a golf exercise program.

Don’t let your clubs get dusty and forget about your game. Prepare your body in anticipation of next spring. It’s no fun to come off course feeling spent (in more ways than one) when you could have energy to spare. You have between 4-6 months to greatly improve your strength, flexibility and stamina. It would be wisest thing to do to improve your golf for next season.

When you begin season with a “broken” body, you’re taking two steps back. Take a leap forward and prepare your body by getting your golf exercise program in motion. Think of it this way. What a great opportunity to get edge on your playing partners and win all money. Wouldn’t that get their goat?