What are algorithms?Written by Mark Austin
Rather than give you literal definition of algorithms I will explain there definition in relation to search engines.Search engines tend to use software to review and include web sites. Why? Generally because it would cost too much and take too long using humans to review sites. Algorithms are basically rules that have been programmed into their software to review your web site. Each search engines has different algorithms which they change on a regular basis. These algorithms are kept secret however it is possible to work out some of algorithms. How do you work out current algorithms? You perform searches on search engines looking at key phrases you are interested in. Visit some of pages at top of results and look at structure of their pages. They have obviously passed algorithm tests so you should be able to work out some of algorithms from pages they have created. What do you look out for? If you use Internet Explorer to surf internet, go to VIEW menu and press SOURCE. This will show source code of page including meta tags. 1.Firstly look at meta keywords for that page. You should find keyword you typed into search engine. 2.Then look at title and description. Is that keyword mentioned in title or description? 3.Then go back to your Internet Explorer browser and check in body text for that keyword. Pay particular attention to: a) where keywords are: i) first few words ii) beginning of document iii) end of document or iv) middle of document. b) how many times keyword appears on page. c) is keyword part of domain name for example my domain name is www.bpwebmaster.com and one of my keywords is "webmaster". Now long domain names are available you can even buy domain names with phrases in, such as www.webmastermarketingconsultancy.com and have a phrase of "webmaster marketing consultancy". Other common algorithms Do NOT use frames or flash on your home pages. Do NOT use hundreds of keywords. Use phrases rather than just single words because majority of people type in two words or more when conducting a search. Make sure keywords are relevant to that page. Do NOT use same keywords throughout site. Do NOT submit your web site more often than once per month. Do NOT submit more than four pages a week to any one search engine. Do NOT make copies of a page then submit all those copies to same search engine. Do make copies of a page and submit to different search engines. (as search engines have different algorithms you may want to create an optimized copy for each search engine, in other words make slight modifications to page in order to abide by all algorithms of that search engine. But make sure you only submit one copy of that page, rather than submitting all copies). Do NOT use a free domain or sub domain. Try and get reciprocal links on other sites to your web site. Some search engines are rumored to have algorithms that give a higher position to those linked from other web sites. You could buy another domain name and create a page to key pages on your web site. Submit this site to search engines and robots should follow URLs to those pages.
| | Is Your Website Search Engine Ready?Written by Merle
So you've finished your website and think you're ready to submit it big-bad search engines? Not so fast Mister. Before submitting there's a few details you're going to want to check to make sure search engines index your site correctly. These guidelines are not "magic formulas", but if you pay attention to these details it will help search engines give your site a better and more accurate ranking.Let's take them one by one: 1) TITLE TAGS- I've seen too many title tags like this index.htm This is a waste of a perfectly good title tag. Make sure you have a descriptive title on every page of your site. You should repeat your most important keyword 2 or 3 times for maximum relevancy, but make sure title makes sense and is not just a jumble of keywords. For example if your site was a bike shop a good title might be; "Bicycles for kids and adults browse our online catalog of bikes or choose one of our bike repair services." I think you get idea.2) KEYWORDS- Placed inside of meta tags which look like this search engines when looking for a site such as yours. Don't go overboard, less is more in this case. You'll get much better results by concentrating on your most important keywords then by diluting tag with 50 or 100. Do not repeat same keyword more then 3 or 4 times or you take chance of "offending" some of search engines. Separate your keywords with commas or spaces, not both. Use upper and lower case and plural versions of your words.
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