One of
most effective ways for attracting attention to your business on Internet is to write articles. The most popular ones are how-to articles, which also establish your expertise. People are always looking for articles for their websites, ezines and brochures, or for general information. They search in article banks, article sites, specific subject sites, and yahoo lists. Here’s an example of each.These articles are NOT advertisements. The “advertisement” portion is your byline at bottom. If they use your article, they must use your byline. It’s generally 5-7 lines long and includes your URL, email address and information.
Here is an example: ©Mary Smith, Relationship Coach, http://www.relationshipcoach.com . Coaching for relationships. Let me help you improve this important area of your life. Mailto:msmith@relationshipcoach.com for free ezine.
www.ideamarketers.com is an article bank. You submit your articles there, and people come there looking for articles. The latest 30 days’ worth of articles is available free. Beyond that, seeker must pay. Your articles remain there under your account and you can edit, change and delete them.
Here is an article website: www.zinos.com . People go here to read entertaining and informative articles, and your articles can be featured there, giving you publicity.
Here is an example of a yahoo list: The-Article-Depot@yahoogroups.com. You must join each list in order to submit to it. People who are looking for articles also join, and receive submissions you’re sending in. From these, they select articles they want to use.
Most lists require special formatting, which is called a “wrap”. Here is site that will do this for you free: www.formatit.com . To investigate groups to join, go to www.yahoogroups.com .
A specific subject site would be www.cokus.com, which features articles on food and entertaining, and http:/ op-7business.com/submit which features special kinds of business articles.
Now, how can this work to give you publicity?
Let’s say you have an online furniture store. You can write an article about how to make your home warmer for winter, and submit to www.zinos.com in Home/garden section, to article banks and to yahoo lists. Then you could write an article about arranging furniture for casual entertaining and submit it to www.cokus.com.
