What Your Web Designer Isn't Telling You

Written by Kalena Jordan

If I was to ask you right now "Are you absolutely certain that your web site is optimized for high search engine rankings?", what would you say?

What if I was to ask "How many search engines has your site been registered with?" Or how about "Does your site have tailored title and META Tags?"

If you would answer "No" or "I don't know" to any of these questions, you would be amongstrepparttar 70% of web site owners whose web sites are missing out on search engine traffic because they are not designed for high rankings. Has your web designer optimized YOUR site? Have they submitted it torepparttar 128047 top ten search engines and directories? More than likely, you don't know because they haven't told you. Ask them TODAY!

But what exactly is search engine optimization? Simply explained, it isrepparttar 128048 technique of attaining a high ranking in search engines and directories via changes to your site code to make it more search engine compatible.

Did you know that key search words and phrases in your "title tag" and "META tags" (inrepparttar 128049 HTML script of your site) and body text are often very important references that search engines use when ranking web sites for search relevancy? Optimizing your site meta tags and your body text for search engines ensures that it ranks highly for particular words or phrases that you would expect potential visitors to type in to search engines to find your site.

For example, if you are a Miami florist, you should have logical search phrases such as "flowers", "Miami florists", "bouquets Miami" and even target search terms such as "Miami weddings", "Valentineís Day gifts" etc integrated in your title and meta tags, as well as inrepparttar 128050 visible text of your site. That way, if anyone types in those phrases in a search engine, your site is more likely to appear higher inrepparttar 128051 search results.

So why wasn't your site optimised for search engines when it was built? Depending on who developed your site and how it was built, youíll find a million different reasons for this. Many web developers believe it isrepparttar 128052 site marketerís job to ensurerepparttar 128053 site is found in search engines and vice versa. Most donít bother submitting your site torepparttar 128054 important search engines, assuming you or your marketing department will do it. Or perhaps it wasnít in your original development budget.

The 5 Most Common SEO Mistakes

Written by Kalena Jordan

Having been inrepparttar business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of "optimized" sites that use search engine optimization (SEO) techniques that are just plain WRONG. Most of these sites were optimized by persons just starting out; SEO beginners not yet familiar enough withrepparttar 128046 industry to determine SEO fact from SEO fiction. But whatís scary is that some ofrepparttar 128047 sites Iíve seen using incorrect methods have been optimised by so called search engine optimization "experts" who really should know better.

Some common themes develop amongst incorrectly optimized sites. Could YOU be makingrepparttar 128048 same errors with your site? To find out, letís look atrepparttar 128049 five most common search engine optimization mistakes:

1) Non Utilization ofrepparttar 128050 Title Tag

How many times have you looked at a web site whererepparttar 128051 browser title reads "Welcome to [company name]ís web site" or simply "[Company Name]"? Nothing wrong with that, I hear you say? Well if you want to achieve high search engine rankings, thereís PLENTY wrong with it.

You see, while it may not be common knowledge amongst web designers, most search engines indexrepparttar 128052 content of title tags and consider it to be one ofrepparttar 128053 most important factors in their relevancy algorithm. What you place in your title can make or break your ranking for particular search terms onrepparttar 128054 various engines. If you donít include your most important search phrases within your title tag, you are overlooking a vital opportunity in your quest for higher search rankings.

Having said this, you should try and keep your title tag to a maximum of 200 characters, as that isrepparttar 128055 average limit most search engines will truncate to. If you really insist on including your company name in your title and youíre willing to sacrifice good keyword real estate to do so, put it atrepparttar 128056 very end ofrepparttar 128057 tag, because search engines give more relevancy "weight" to content atrepparttar 128058 start of your tag.

2) Use of Untargeted Keywords and Phrases

Another common mistake made by webmasters and SEO learners is their choice of keywords placed inrepparttar 128059 META keyword tag. Sure it might seem logical to targetrepparttar 128060 word "printers" if you run a printer repair business in Ohio, but think about it - even if you succeeded in ranking well for such a competitive term (you wonít), how many ofrepparttar 128061 people visiting your site as a result of this search would leave as soon as they saw your home page? Thatís right, most of them. Allrepparttar 128062 people who wanted to buy printers, allrepparttar 128063 people looking for businesses outside Ohio, allrepparttar 128064 people not looking specifically for printer repairers.

Does it become clear now that targeting such a generic word is a waste of time? What you need to do instead is optimise your site for search terms and phrases that are highly targeted to your precise business. Use a tool such as Wordtracker.com (keyword location software) to find what people are actually typing in torepparttar 128065 search engines to find goods and services similar to yours and concentrate on ranking well for those terms. The more qualified your site visitors are,repparttar 128066 more likely you are to convert those visitors into paying customers.

3) A Lack of Optimized Body Text

This one is very common. How often do you visit a home page that is made up entirely of graphics? You knowrepparttar 128067 ones - they consist of an enormous Flash file or maybe a large logo or a montage of images, butrepparttar 128068 thing they have in common is a distinct lack of text. Think they look professional? Think again. No matter what you read or hear, if a site has no text onrepparttar 128069 home page, it hasnít been correctly optimized and has little chance of ranking well inrepparttar 128070 search engines. Now thatís unprofessional in my opinion.

Beginner SEOís often makerepparttar 128071 mistake of creating an optimized title tag and META tags and believing their work is done. WRONG. If you want a web site to rank well inrepparttar 128072 search engines, you need to give them what they want to see - visible content that is optimized just as well asrepparttar 128073 invisible content. That means adding keyword-filled body text to any page you want ranking high. Why? Because most search engines canít index images. Some engines donít even index META tags anymore. So a site with no visible content becomes effectively invisible to a search engine and has almost no chance of appearing inrepparttar 128074 rankings for logical searches.

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