THE COPYCAT PRINCIPLE by Joe Trevison MBA CPAWhat got me thinking about this once again was attending a board meeting of
Private School I am on. One of College’s is going to do benchmarking with other simillar schools.
Benchmarking is Professional college term for Copycat principle.
It is taking best of best and modeling your organization after those practices. For example Melvin Powers one great guru you might have heard of. He has a publishing company in California. He has had it for many years. In his classified book he has a MLM classified ad that is a success and even gives you permission to use it.
When I worked for a Private Business school back in early 1990’s owner use to go to far away cities and study other Private Business schools. He would put many of those practices in his school. He is biggest Private School in area at this time. That is how powerful copycat principle can be.
Recently I went to store. I love looking at rag magazines at counter. One of greatest is “Woman’s World”. It is Woman’s weekly magazine.
The headlines are great. Here is a sample of this week: “The Indian Secret that Burns Fat!” “ How to Get Rich on $15 a Week” “Lose 20 lbs by summer” “Land Your Dream Job” 12 secrets that make any boss want to hire you.
Now you can use them for reports your going to write with your own research and you may have a profitable item.
We can use do this with them. “The Indian Secret to Leadership” “Land Your Own Dream Business”. “How to Rich With My Book: 151 Marketing and Business Ideas’.
That last book exists and at end of this article I will tell you how can get it for only $5.95.
You don’t think big companies are doing this well let me show you how they do it and you can do it too.
The was an old ad that was in magazines for a long time “ Do You Make These Mistakes In English” It sold an English book for William Cody Company for a long time.
