Let me take a few minutes to explain what you need to know about incorporating your business. While it certainly isn’t a move every business will want to make, there are definitely some large benefits associated with incorporation.

MYTH Incorporating means I can’t take money whenever I want it.

TRUTH Yes you can! This is a MYTH that holds a lot of small business owners back from incorporating. If you set a payroll amount for yourself, then decide you want/need more money, you simply write yourself another check and call it an "owner distribution" or a "draw."

MYTH There’s too much paperwork involved once you incorporate. I don’t have time.

TRUTH There are some additional forms you have to complete. There are some additional taxes you have to pay. HOWEVER... read this carefully... for three or four extra forms and cost of additional taxes, most businesses will still save when compared to counting every dollar you make toward personal income.

How Managers Hit PR Paydirt

As a business, non-profit or association manager, you’ll know it’s PR paydirt when you’re able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary’s success.

Proof of pudding will be outside stakeholder behaviors like increasing repeat purchases, more inquiries about strategic alliances, new specifiers of your components, more membership inquiries, or a jump in capital contributions.

But to realize such results, you’ll have to get personally involved with public relations people assigned to your unit. Then shift their emphasis from communications tactics to a workable and comprehensive blueprint that will lead to your success as a unit manager.

A blueprint, for example, like this: people act on their own perception of facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action very people whose behaviors affect organization most, public relations mission is accomplished.

What such a public relations blueprint will require of you, is a sharper focus on those outside groups of people who play a role in just how successful a manager you will be. In other words, blueprint targets your most important external audiences.

Get your PR people on board early on. This should be an easy task as some of them, no doubt, are wondering if there may be more to public relations than press releases, special events and brochures.