Despite of this fact we all, who are involved in Internet Marketing, do our best to reach top positions in search engines, knowing that this is almost a guarantee for getting visitors - for making sales. But to believe that just a top ranking will stay as guaranteed asset for ever, (for long time) is too optimistic. Top rankings are a very good thing but, you can never have 100% control over your position. Therefore, if one day you reach a top position and visitors begin to flood your site, - keep in mind - your position lays in hands of search engines leading personnel.

When I say search engines, I am talking (like most people) about major search engines. Google, Yahoo, MSN.

More than 80% of all searches worldwide occurs through them, which means, your site will get more traffic from Google, Yahoo or MSN as from all other search engines together. This major search engines, Using their leading position, are creating "Internet laws", making you a hard time in optimising your pages for high ranking. The page rank, how you know, is calculated through periodically changing algorithms. (The sad part is that you never know how current algorithm works and when it will be changed to a completely other one).Just remember Googles "Florida Update" from October 2003 , when many sites lost their top position and hundreds of thousands of dollars with it, because of a totally new algorithm.

It is a kind of "mission impossible" to create The perfectly optimised site and there is no reason to try to create it since algorithm can be changed any time - in a funny situation exactly than When your site optimisation is finished. Don't get me wrong I suggest you to optimise your site for top rankings as good as you can. What I mean here is that you will never get it perfect, because of dynamic of algorithms used by search engines. According to Google: "PageRank performs an objective measurement of importance of web pages by solving an equation of more than 500 million variables and 2 billion terms."

http://www.google.com/corporate/tech.html

If you read carefully directives on search engine webmaster's pages, you can learn about criteria requested from a site to correspond their listing guidelines, however there it is almost nothing to find about how to optimise a site for high ranking. (See too. http://docs.yahoo.com/info/suggest/appropriate.html)

This information remains (for some reasons) hidden and you can find it only in webmaster forums like http://www.webmasterworld.com, different marketing courses or newsletters. Yes it is possible to optimise your site and reach high rankings - That's why SEO companies survive and make huge money, and that's why they can keep their pages in top positions.

There are some general rules to keep, when creating a website, to reach almost guaranteed good rankings in all search engines - If… and I want to accentuate, If you have a large number of incoming links to your Website from "authority" sites. (This are generally high ranking sites.) http://www.google.com/corporate/tech.html

Because of huge competition you can not reach top rankings with more than 1-3 keywords or phrases per page, that's why best solution is to optimise every single page for one or two keywords(phrases) as follows: Your main keywords should be contained in:

I will use AlphaOne Technology Web Hosting & Design as an example. Our primary focus, web hosting and design, is populated by tens of thousands of others who offer similar services. Are they all competitors? In some ways yes. For example, when it comes to search engine result placement, all of us who in any way target keyword phrase "web hosting" compete for placement among over 2 MILLION web pages that Google or Yahoo considers a valid result for that search. WOW! Undoubtedly most competitive arena on web.