"What You Did Wrong With Your Domain Names!"

Written by Mark Kessler

Trying to improve search engine rankings is just like a rubics cube. A puzzle that can keep you occupied for hours. How many times have you heard "They keep changingrepparttar rules?, andrepparttar 143480 frustrating part is...they don't even tell you whatrepparttar 143481 rules are inrepparttar 143482 first place!

It's a proven fact, in trying to improve search engine rankings, that growing your site thru link popularity, by slowly acquiring incoming quality links, adding small amounts of fresh relevant content on a regular basis, using proper keyword density and placement, along with making your site "sticky" so your visitor's stay longer.

But now, there's something else that you have to know about! (and this is a big but!)

Google is starting to weigh in heavy on domain names. Not what your domain is, or how long you've had it. Google wants to know how long you plan on keeping it, as in, how long is it registered for!

They've begun NOT giving as much consideration to domains registered for just a year, thinking they might be spammers, making a quick hit and then they're out of here. If they see you're registered for 5 years, then you must be a serious business that has planned on being around for quite a long time.


Written by Sunil Tanna

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Lots of people will tell you that you either don't need a domain name or allrepparttar 143313 good ones are already taken. I don't agree, I find (and register) good domain names on your regular basis, and I think they're more than worthrepparttar 143314 money (you can register domains for less than $20 per year).


If you don't have a domain name for your web site, you'll have a long URL, something like http://members.yourisp.com/~yourcompany or perhaps http://yourcompany.yourisp.com/

Now that doesn't look good on a business card! What's more, your customers and prospects probably won't be able to remember it.

Onrepparttar 143315 other hand, if you get your own domain name, you'll have an easy to remember URL, that looks professional and is easy for folks to remember.


When you haverepparttar 143316 type of long URLs I referred to in point 1, your URL is tied to your web host or ISP. What happens if you change hosting company? What happens if your hosting company goes out of business (it happens)? Answer: Your URL changes, which means you may have to reprint your stationary and any promotion efforts that you've already done and most likely wasted.

Onrepparttar 143317 other hand, if you get your own domain name, you can take it with you (and make it point to your new web host), if you change hosting companies.

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