I want to quickly share this key success insight with you because it can be helpful to you this week.

It's 10:15pm EST (Sunday) and I got off plane a few hours ago.

I'm in Atlanta on a business trip and on way down I re-read 2/3rd's of 'The Power of Concentration'.

I love this rare book from 1918 and now thousands of others have changed their life with The Power of Concentration Success System I put together.

Enough about that.

Onward.

Let's get into something that really 'hit home' with me and that can truly help you.

I need to admit a big weakness of mine first.

I'm not proud of this, but I don't mine sharing it with you because it can help many people.

You see, when I was first started my entrepreneurial journey 12 years ago I paid very little (zero) attention to details of anything.

I was a 'big picture' type of person, I put no attention on details and execution of an idea.

Unfortunately I was SO scattered and this went on for 7+ years. Ouch.

Those 7 years were tough and even thinking about them right now can put me in a bad mood. :}

Then things started to change. Now at 31 years old I'm living my dreams.

Let me share with YOU an important point that helped me change my ways and live my dreams.

R.M. Blackledge ©Copyright 2005

A major stumbling block for many internet marketing newbies is false belief that placement of a banner ad on a web page is all that's required to immediately start making a few sales. This is a false premise.

There are a couple of key principles of internet marketing that can prevent any newbie from falling into this enticing trap.

No. 1) Choose A Relevant Affiliate Program

Let's hope at least that as a newbie you have chosen an affiliate program to promote that has relevance to your online interests. As an example, if you have placed a website online that discusses care of young infants, it is certainly easy enough to find affiliate programs that deal with infant health, nutrition, clothing, or even security, such as baby monitors.

The affiliate program doesn't have to exactly match your website content, but it should be very closely related. If your site is about infants why on earth would you want to promote rock videos?

Only perhaps, if you think your own child is a future musical prodigy.

Yet, many first-time internet entrepreneurs make just such a mistake. Even an affiliate program that deals with teens or preschoolers is not close enough, because people coming to your site, presumably are not seeking information about those subjects.

Tiny infants are not preschoolers.

Of course you might make a sale or two, by virtue of blind luck, but that is not way to run an internet business.

You want at all times to be lean and focused. Don't waste effort promoting anything that is going to be a hard sell. Your effort is best spent elsewhere.

No. 2 ) Write Informative Articles and Testimonials

Using same example above, let us propose that you have wisely chosen an affiliate program that relates to young infants. Now what? You've had your banners up for a month or two, and you just aren't making many sales. This despite fact that your site receives a reasonable amount of traffic.

One of problems you've unwittingly created for yourself, is that banner ads are too easily ignored. They are like background music. Each hour online, anyone who surfs web is going to be bombarded with banner ads, such that they become invisible. And it doesn't matter even if banner ads are of excellent quality.

They are still banner ads.

Text-based ads are a much more effective advertising method, although at first glance it would seem exactly opposite.

But, let's look at this idea more closely.