What The Fly Doesn’t Know About MarketingWritten by Albin Dittli
Have you ever watched a fly on your window? See how it flies up, down, and across window trying so very hard to find a way to escape from room, wanting so very much freedom of open spaces just on other side of window. That fly may use up all of its energy and die trying to get through window.From where you sit you can see wide open door just a few feet away from window. Have you wondered why fly doesn’t just leave window and fly out door to freedom it so very much desires? It would take a major shift of tactics to leave window and try door. Perhaps fly is too focused to realize that there is an alternative. Perhaps it is afraid to try something else. Perhaps it cannot comprehend that when what you are doing is not working then you need to try something else. When it comes to Internet marketing, are we acting like that fly? Are we spending all of our time, and perhaps money also, doing same thing over and over despite fact that we get no results, or at best very little results? If so, then we must make some changes. Even a small change can sometimes make a big difference. For example, lets say that you are sending your ads to safelists. If it is not working then change ad or headline. Sometimes just a small change in headline can increase response rate tremendously. There are several good ebooks on writing headlines and ad copy. Get them, read them, and apply them. You might try Million Dollar Emails, ClassifiedAd Secrets 2001, Killer Net Ads, Classified Magic, or Great Headlines Instantly. (These and other ebooks mentioned in this article are all free in http://www.profits-for-life.com/ member’s area.) Perhaps you are spending hours clicking on traffic exchange programs. If you want to keep using them then add CrazyBrowser to your arsenal. It will allow you to have several traffic exchanges open at same time, multiplying your effectiveness. You can download CrazyBrowser for free at http://www.crazybrowser.com/index.htm Are you are sending your traffic to site provided to you by program you are promoting? If so consider that so are most everyone else that is promoting that program. You want to stand out from crowd. Be different and innovative. Create your own single page website with your own personality. Your unique web page can have a link to your web page that company gave you. When people keep seeing same page over and over they just click on it without giving it a second thought. Yours will be different and people may take time to read it. There are many free hosting services that will host your site for you. You can find them by doing a search on “Free hosting”. Are you using a signature file on your emails? They are a good way to send a free advertisement ever time you send an email. Set it up once and forget about it. Virtually every email service will let you have a signature file, which are a few lines that are automatically inserted at end of your email. Some will let you use graphics or HTML in your signature. Be sure that your signature includes a link to your site.
| | Mailing Lists: Where The Money's AtWritten by Michael Bosse
Picture this...It's middle of July in a bustling Metropolis. It's hot, but not kind of heat that makes you sweat buckets. The kind of heat that forms an invisible adhesive layer over your entire body so that everything seams to stick to you. SUDDENLY... The Big Advertising screen on one of largest buildings in town *Bursts* into life! A picture of a cool refreshing berry-licious big gulp dances in mid air, promising to satisfy your every need! And there on lonely street corner right below screen sits a seven eleven. This, my friends is power of opt-in mailing list. It's like having a veritable endless bank account at your disposal. Any time you need a little cash, you pop up an advertisement and orders come flooding in. Sounds nice, doesn't it. But it doesn't have to be a fantasy. You have ability to make this happen. You just need knowledge. As they say, Knowledge is Power! Marketers need to stop looking to affiliate programs, Success promising software, and multi-level marketing for answer to there income needs. You have resources to be successful right in front of you, and guess what. Their FREE! The first step in building an opt-in mailing list is to become a writer. That's right. What, did you think you could just ask people to sign up for your list for no apparent reason? People need a reason to join your list, they need to receive something in return. After all have you ever signed up for a list that said, "Sign up here FREE and I'll send you an advertisement every day!". Whooo Hoooo! Sign me up! No, you need to offer them something they didn't have before. Information. A point of view. A complaint. Anything that sparks there interest. People enjoy hearing others opinions even if it's just someone ranting and raving. Just look at George Carlin, comedian, he makes a good living complaining. The best thing to do if your going to start a newsletter or e-zine as there known. Is to choose a topic that you are naturally enthused about. If you're a health nut, write a newsletter about healthy living and call it "Tofu and Power Bars". Or whatever gets you going.
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