Permission is granted for below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and byline, copyright, and resource box below is included. ---------------------------------------------------------- What Sells Good on Web? Information Products
By Stephen Bucaro
Statistics show that most people come online seeking free information. However, if in their search, they come upon an interesting for sale information product, they will make a purchase. There are several reasons for this:
1.Most people use a dial-up Internet connection. Reading information online is slow and tedious and requires them to tie up phone line. 2.Information on Web is very fleeting. The information may move or vanish overnight. 3.Good free information is not easy to find on Web. Information that you have to pay for is assumed to be more complete and of higher quality than any thing you can find for free.
People are looking for all kinds of information on web, so coming up with a product idea is not difficult. For example, people need information about how to properly train their dogs. But how do you implement that idea into a web business?
One idea is to make a video tape. Take your dog, your video camera, and a helper friend or family member to park for a couple of training sessions and you’ve got yourself a product! To boost sales, create a few peripheral products:
-Bonus Product. Do a little research to create a bonus product. For example: Free with purchase of video. Ebook "Table Foods That Can Make Your Dog Sick". For example, feeding chocolate to your dog can make it sick. It is not uncommon for a person to purchase a product when they are more interested in bonus item than they are in main product.
2. Order Form Incentive. The biggest problem with e-commerce is people abandoning order form. One method to push customer through to making purchase is to include a time -limited additional unexpected bonus on order form. For example: "Order today and receive these healthy doggy treats at no additional charge." To make one day time limit legitimate, just use a different doggy treat each day.