What Our CAT Taught Me About Marketing! by Cathy Bryant Copyright 2003 http://www.homebizjunction.comToby is one of our two family pets (both cats). He is quite astute, and he has learned one of
most basic tenets of selling - stick with what works!
Many of Toby's days are spent perched on
top of my monitor as I work here on my computer. As a matter of fact, he's here right now as I write this article. Toby is a very personable creature. He enjoys being in
company of humans, and he knows just what buttons to push to get us to do what HE wants us to do!
For example, two of his very favorite pastimes - which of course involve human interaction - are playing
"bathtub game" (don't ask - I still don't know all
rules!) and hitching a ride all over
house in
laundry basket.
How does he manage to get otherwise perfectly sane, intelligent adults to drop what they're doing when he decides it's playtime? Well, I'm not really sure, but I do know one thing - he learned
secrets by trial and error. In other words, he has tested
waters and found what works - and he uses only those tactics that produce results!