What Market Research will tell youWritten by Martin Day
What can you learn from having conducting effective market research? Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer easier it to target your marketing and fine tune your product or service. Who are your existing customers and where do they live? Who are your potential customers and where do they live? Know your competition – Market Research will help you measure your service compared to others. What are strengths and weaknesses of your business and are you improving in areas that customers demand? Do you have products or services that people want? Do you represent value for money? How does your business compare to that of your competitors?
| | Title Insurance Protects Your Financial InvestmentWritten by Neda Dabestani-Ryba
Title Insurance Protects Your Financial InvestmentBy Neda Dabestani-Ryba Prudential Carruthers REALTORS You purchase homeowners insurance to protect yourself financially in case something happens to your property or its contents. However homeowners insurance won't protect your financial interests if a matter arises regarding past ownership of your property. That is where title insurance comes in. Only title to land and not land itself can be purchased. So, unless a homeowner possesses a clear title, he or she risks losing his/her home and land under it. Title insurance guarantees title as reported. Actually there are two types of title insurance: lender policy and owner's title insurance. Most lenders require a loan policy when they issue you a loan to protect their interest (the amount they loaned you) should a problem arise. The policy amount decreases each year and eventually disappears once loan is paid off. Therefore owner should also have title insurance to protect his/her financial interest. Only owner's title insurance fully protects buyer. Should hidden defects surface at any time challenging an owner’s rights, title company will defend title, in court, if necessary, and cover owner’s losses up to full value of policy. But before title insurance is issued, title company (or attorney, depending on local practices and laws) performs a title search. A title search involves searching public land records to ascertain if seller has legal right to sell property. The title company will:
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