What makes a good logo design? A good logo design in theory should be able to create a positive, powerful first impression. It should also create a long lasting one as well. Examples? Just think of IBM's and McDonalds' logo. If you can only see part of their logo you'll instantly recognize it. This proves that their logo works in leaving a strong impression to viewers. Isn't that what we all want?
It should also convey to viewers, your company's ethos, mission and products/services to them. A good logo also builds your brand and gives a polished, more professional look to your business.
It should reflect
nature of your business and what kind of services you offer. If it's a bank, then classic and bold typeface works well to suggest solid and protected look. If your unique business is based on speedy service, you might consider italics or dashes to suggest movement.
Practically, a good logo design should also be simple and works well in black and white. Why? Let's imagine again examples of excellent logos; Nike's swoosh, Sony, Dell, and BMW. Can you recognize them in black and white? From a distance? Just a part of it?
That is why your logo needs to be simple to work well in all mediums. Clients often make mistake in thinking that more is more, when in actuality less is more. The simpler your logo, easier it is on eyes and faster it will register in your future customers' minds.
