What Makes One Book Outsell Another?

Written by Judy Cullins


What Makes One Book Outsell Another? Judy Cullins 2003

Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead withrepparttar 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products.

1. Write non-fiction first. These books are 90% of total book sales. After non-fiction success, you can use your profits to partially finance a fiction project.

2. Write short books to start. Short books in any format, like eBooks, booklets, guides or special reports are faster, easier, and cheaper to write than full-length books of 200-300 pages. They can be as short as five pages (special reports), to eBooks that can be 5-100pages (even longer).

3. Market to a book-buying audience. Women buy far more books than men, about 75%. If your message benefits women, you'll do well in sales. If your book solves a problem it will sell more. It's best to seerepparttar 129291 need and fill it rather than have an idea-then look for an audience.

4. Choose your cover and title with care. Image is almost everything. You have four seconds to impress your potential buyer. Be clear, use metaphor and make sure your title elicits a picture or an emotion. Keep your title short, preferably 5-7 words. What solutions and results does your book promise? See more free articles including "Titles Sell Books" on www.bookcoaching.com.

5. Expand your book into a series. Think ofrepparttar 129292 huge success ofrepparttar 129293 Chicken Soup Series. They have one cover for allrepparttar 129294 titles.The latest count is 68 million. Think of spin-off products that relate to your book. Some people prefer to learn by listening to a cassette. You may also want to serialize your eBook, sending one part or chapter a week through an autoresponder.

These formats actually help you sell more books. Other spin-offs include coaching, consulting, speaking, seminars, columns, or videos.

6. Impress your potential buyer within eight seconds with your back cover copy. The biggest mistake authors make is putting their title onrepparttar 129295 back cover. Since it's already onrepparttar 129296 front cover, you need to instead, put your sparkling headline atrepparttar 129297 top. For example, "Imagine 1000's Buying Your Book Next Month!" It must hook your readers, stir up their emotions, and hit their desire.

In 75 words or less, includerepparttar 129298 benefits your book offers. How to get more money, heart-centered relationships, more fame, more health. Less stress and time spend in a project. Include from 3-5 bullets of benefits, what specifics your book promises its readers.

How a Book is Born: One Author's Story

Written by Judy Cullins


How a Book is Born: One Author's Story Judy Cullins 2003 All Rights Reserved

Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. The saying goes if you write a short story or article every day, atrepparttar end of a year you'll have a book--a big book at that! But then, why think so big?

Twenty five years ago, I gave Speedreading and Memory seminars. I thought of myself as a teacher or trainer, not an author. I joined Toastmasters and National Speakers Association and learned enough to strengthen my presentations so I could speak to promote my personal growth skills business.

My audiences from corporate and community education wanted handouts to take home with them. Seeing a need I revised and edited my how-to articles, then bundled them into short books. The articles came from my talks, wide research, and my own experiences. I wroterepparttar 129289 books I needed and wanted to read. So can you! Check out your files today, and see what undiscovered gems are there.

Only 10-60 pages long, these books were quick and easy to write. I priced them for my health and personal growth audiences as well as offering my proven expertise to corporations.

Presenting 15 public seminars a month, these stapled simple short books sold well atrepparttar 129290 back ofrepparttar 129291 room as well as leveraged higher priced corporate training, all .enough to make two-thirds my income forrepparttar 129292 next 15 years.

The irony of this story is that I did write a long book--sort of. At 160 pages, Passion at Any Age is complete, but my passion for it has waned. Followingrepparttar 129293 traditional route, I submitted a book proposal to 30 agents. Five liked it, but their small offers and knowing I'd still have to promote it myself, made me think. Too long a time to publish and too little publisher support, led me to give away a chapter at a time to my email lists.

Since my book writing, publishing and promotion knowledge made merepparttar 129294 expert, I now offer nine new eBooks on Online promotion, Web marketing and copywriting, and ePublishing. I prefer to write, promote and sell eBooks to help emerging authors, coaches, speakers, and other entrepreneurs write and sell profitable books as well as services.

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