What Makes An Entrepreneur Tick?

Written by Jay Harris

It is only natural that when you start a business, you are doing something different than most people. They not only will look at you because you stick out like a sore thumb _ but human nature will cause people to naturally ridicule what you are doing. They will tell you all types of things like: "You're not business material." "You can't make a living working for yourself." "You'll fail because nobody can ever make any money that way."

Entrepreneurship is not just about having a lot of ideas or business sense. It is also about having a lot of guts. You have to build self-confidence in yourself. You have to only be concerned with pleasing yourself and your Creator (God) _ not mankind. Then, when (and if) you should fail with this particular venture, you'll just dust yourself off and start again. It doesn't matter if people "think" you're nuts! They aren't paying your rent and running your life. Don't be concerned with what people "think" you should be. Just please yourself and do what you feel is right. People are too busy competing with society and "keeping up withrepparttar Jones's" that they do things they are not comfortable with just to appease them and look "normal" (whatever that is.)

And if you have to _ start out small in building your self-confidence. I used to be so self-conscious that I would never eat at a restaurant alone because I thought people would believe I was lonely and had no friends. Unbelievable, but true. But, everyday I worked on walking into a restaurant, taking a magazine to read and eating alone. I would glance around, and to my amazement, no one ever looked at me. No one cared that I was eating alone. Then _ it dawned on me; "Who cares what these people think? I'll never see them again." Besides, there were a lot of other people eating alone also and I could absorb myself inrepparttar 148154 magazine I had took to read. Now, I can eat in restaurants and not give any thought torepparttar 148155 people around me.

Got The Beginner's Blues?

Written by Jay Harris

I think about 99.9% ofrepparttar mail order dealers who have been in business 5 years or longer (myself included) started out thinking mail order was an easy business to get into. I used to lay awake at night calculating allrepparttar 148124 responses I would get to my ad.

"Let's see - if I advertise to 1,000 people I should get a minimum of 10 orders, basing my figures onrepparttar 148125 overall 1% response rate. In addition, if I advertise to 1,000,000 people I should get a minimum of 1,000 orders - usingrepparttar 148126 same 1% response rate. It's inevitable, I have to sink all my money into advertising becauserepparttar 148127 orders will start pouring in within a week or two."

I even went on to fantasize: "So, if I advertise to 1,000,000 and generate 1,000 orders, and my product sells for only $5 - I will have $5,000.00 coming in within only a few short weeks. It certainly costs less than $5,000 to advertise to a 1,000,000 circulation - so it's a sure thing that I'll make a bunch of money in mail order."

This approach sounds very logical and statistical, but it doesn't happen like that inrepparttar 148128 "real world" of mail order! Well...maybe once in a blue moon, but most ofrepparttar 148129 time - it just doesn't happen. It's not always because your offer is bad orrepparttar 148130 price is too high. And it's not always because your mailing list was bad. Often times,repparttar 148131 reason lies inrepparttar 148132 fact that you and your company are unknown.

But one ofrepparttar 148133 most important reasons this statistical data only works well on paper is that most beginners are not skilled inrepparttar 148134 area of TARGET MARKETING. Yes - that word is vital torepparttar 148135 money your business will make.

Target marketing is when you "know"repparttar 148136 people you are advertising to. It has nothing to do withrepparttar 148137 product you are selling. For example, I get lots of mailings for products that I have no interest in or need for. Just last week I received a mailing for infant products and a magazine. The products were presented well and were items needed by people who had babies in their household. However, there is no infant at my home and, therefore, I had no interest inrepparttar 148138 products - regardless of how great they were or how little they cost. The mailing went intorepparttar 148139 garbage can.

Another mailing a couple of months ago was a catalog of items I could order if I were a large manufacturing firm. If I hadrepparttar 148140 need for disposing of chemical waste, I certainly would have ordered from this company. But their mailing went inrepparttar 148141 trash also. How many times have you got a mailing that went inrepparttar 148142 trash just because it was selling a product or service you have no interest in? See what I mean. Ifrepparttar 148143 company mailing these catalogs and advertisements would have pre-qualified you or I and target-marketed their items correctly - we would have never received them. It is wasted money forrepparttar 148144 company!

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