What Makes A Good Media Story?Written by Robert F. Abbott
Media relations can be difficult, but also rewarding. And lessons we learn from working with newspapers, magazines, radio, television, and online publications should increase effectiveness of all our communication initiatives.
That's because dealing with media parallels our dealings with other stakeholders. In media relations, competition to be heard and get a response intensifies. As old saying about New York goes, "If you can make it here, you can make it anywhere!" So, if you can get media to pick up your 'story,' you should be able to get other stakeholders to do same.
To get media attention for your story, you'll need to make it appealing to reporters and editors. One way to do that is to ensure it includes at least one of four characteristics that make a story attractive to magazines, newspapers, radio, television, and online publications.
These characteristics come out of a chapter on media relations in my book, A Manager's Guide to Newsletters: Communicating for Results. In turn, that was based on 10 years I spent working as a radio news writer and announcer, and subsequent freelance contributions to print and electronic media.
While details vary from medium to medium, reporters will look for these characteristics in your news release or article: widespread interest, something new, something dramatic, or timeliness.
Widespread interest refers to degree of relevance for readers, listeners, or viewers. And, that's specific to audience of individual outlets. For example, a subject may be relevant to listeners at a youth-oriented radio station, but not an adult-oriented station.
Something new refers to unique or previously unknown information, as in conventional news stories. It may also be a new perspective on existing information (which is what most columnists and commentators create).
Mobile Phone Forensics - A brief introductionWritten by Simon Steggles
Mobile Phone Forensics – A Brief Introduction
Mobile Phone Forensics or Cell Phone Forensics techniques are improving daily. These services are now commercially available through certain specialist companies, (Mobile Phone Forensics, ( http://www.mobilephoneforensics.com ), Disklabs, ( http://www.disklabs.com ), and ICG Inc, ( http://www.icginc.com )), and is no longer reserved for most high profile murder enquiries, but by individuals checking to see if their partner or lover has been cheating on them, by Human Resources, who need to prove if “that” phone call was actually taken, or by Private Investigators who are checking to see if client was where they say they were at a given specific time. Above are of course, just a few of hundreds of examples of why mobile phone forensics are becoming more and more important in lives of military, investigative agencies, (police forces, security agencies, private investigators), human resources and indeed private individuals.
These days, along with computer, mobile phone forensics is police officers first point of call. Where are you likely to record everything? Where are records of wrong doings going to be stored? Even if you are not sort of person to record wrong doings, human nature states that you will tell at least someone. On a computer, they could be stored within your PST file,(Microsoft Outlook personal storage file), your EDB file, (Microsoft Exchange storage file), your NSS, (Lotus Notes), your MSG, (Microsoft Outlook Express), and your EML, (generic email files), amongst others. All these records are kept digitally on various storage devices, be they mobile phone SIM cards, perhaps mobile phone 3G USIM cards, generic mobile phone memory or internal memory cards; mainly MMC memory cards, but not exclusively. Nowadays, forensic investigator does not have to solely rely on his mobile phone investigative resources, but has to have a sound knowledge of evidence handling, write-blocking and general computer forensics, to ensure that a full examination of all available data has been achieved for client in a sound and forensically correct manner.