With thousands of web pages added to Net every day, it's getting more and more frustrating both to submit information to attention of those, who are interested in it and to find information one needs.
The problem is even aggravated with fact that customers become more exigent to products they are offered. When it comes to issue of software development and B2B solutions, they can't be considered ignorant any more. Customers are backed up by basic knowledge of programming tools and their "should-have" functionality.
The recent online surveys show that customers are not attracted by price or discounts. Below you can see enumeration of factors influencing customers' decision on web application purchasing by their measure of significance:
1. Technical performance 2. Brand 3. Reliable customer support 4. Price
Let's go deeper into nature of every factor.
Technical performance factor. Today it is not enough to say, that your PHP+MySQL solution has "a complete list of features" or "can be integrated into any web site". People, who are interested in given products, are aware of fact that difficulty of implementing principles of data integrity in MySQL and PHP depends in large degree on how many tables and relationships database has. Most of scripts offered on Web for online dealership constructing do have problem of server slowing down by traffic or large database of listings or users:
"I came to Esvon with a sluggish, text based dating site that was slowly running into ground. Esvon has taken my site and has developed a fast, robust, and exciting medium for my customers. From lightning speed of front end programming in PHP to powerful backend database in MySQL, site is now one of most advanced dating sites available."