What Kind of E-mail are You?

Written by Joyce C. Lock

Trouble isrepparttar occasional threatening e-mail.

Heart aches are e-mails that attack. They throw out accusations and condemnation (often using fowl language), leaving your spirit in disarray.

Cruel e-mails are hoaxes that call upon fear or pull at your heart strings.

Rude e-mails suppose you to appreciate suggestive pictures or language.

Difficult e-mails are those that question your every word, thought, or motive.

Shocking e-mails are ones wherein otherwise intelligent people send out chain letters and make promises they can not keep; like so many angels at your side, offers to grant wishes (as if they were a genie), and use superstitious bad luck scare tactics.

Email Deliverability Tips

Written by Tom Kulzer

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle inrepparttar age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.

- Permission

Confirming thatrepparttar 109484 people who ask for your information have actually requested to be on your list isrepparttar 109485 number one step inrepparttar 109486 battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link torepparttar 109487 attempted subscriber when they request information. Before addingrepparttar 109488 person to your list they must click that unique link verifying that they are indeedrepparttar 109489 same person that ownsrepparttar 109490 email address and requested to subscribe.

- Subscriber Addresses

When requesting website visitors to opt-in ask for their "real" or "primary" email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.

- List Maintenance

Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed fromrepparttar 109491 list. ISP's track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.

- Message Format

Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber.com shows that plain text messages are undeliverable 1.15% ofrepparttar 109492 time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.

- Content

Many ISP's filter based onrepparttar 109493 content that appears withinrepparttar 109494 message text.

- Website URL: Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could causerepparttar 109495 entire message to be filtered.

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