What Is Waiting for Us? :: Tomorrow's SEO Industry

Written by Irina Ponomareva

Today, SEO is swiftly approaching saturation point. More and more webmasters realiserepparttar necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With allrepparttar 128273 niche sites optimised, it will be harder to compete for good key phrases. Link building opportunities will be easily found and utilised by everyone, keyword density will reach its optimum value, meaning thatrepparttar 128274 SERPs will consist of equally good and equally relevant sites - at least fromrepparttar 128275 traditional SEO point of view.

Spammy techniques, still popular and sometimes even effective, will exhaust themselves even quicker. There are, really, not so many different methods of deceivingrepparttar 128276 search engines and increasing a site's relevancy artificially; today they just differ in details. Perhaps it explains why we don't see spammy sites inrepparttar 128277 SERPs as often as we used to - our smart spiders catch them quite soon and throw this low-rate stuff away to keeprepparttar 128278 web cleaner. As soon as spiders become smart enough to recognise spam onrepparttar 128279 fly,repparttar 128280 particular class of "SEO specialists" propagating such rubbish will find themselves out of their jobs. It is not really hard to tell an ugly doorway fromrepparttar 128281 real thing.

So who will survive? What isrepparttar 128282 way to tomorrow in SEO science?

First of all, we should monitor and analyserepparttar 128283 latest tendencies, then extrapolate them and make good guesses on how things may look inrepparttar 128284 future. Finally, we put them to test using logic and common sense.

This will show usrepparttar 128285 true answers and help us compete whenrepparttar 128286 time comes to offering ground-breaking SEO services that exploitrepparttar 128287 new qualities of search engines.

And common sense tells us thatrepparttar 128288 core purpose ofrepparttar 128289 search engines will never change. They are supposed to deliverrepparttar 128290 best results they can. If they are not always so good at it today, it is often explained by their restricted resources; but that will change over time.

The search engines ofrepparttar 128291 future will be capable of reading JavaScript, CSS, Flash and other things that are invisible to them now. It is technically possible already, but requires more complicated algorithms and more bandwidth, so they are not so eager to implement it just yet. They prefer to sacrifice additional capabilities in favour of spiders' speed andrepparttar 128292 freshness of their indices. But asrepparttar 128293 technical factors improve, SEs will improve and create new sensations every day, allrepparttar 128294 more so since they always have to compete with each other.

Thus, JavaScript links will count. CSS spam will be easily detected and banned. Flash sites will become a new niche for SEO specialists - atrepparttar 128295 moment they require an HTML version to subject to search engine optimisation.

But these changes are notrepparttar 128296 most important ones. Link popularity analysis algorithms are sure to become more sophisticated - and capable of analysingrepparttar 128297 "likeliness" of one or another link pattern givenrepparttar 128298 information on a site's age, size and content. That will mean death to link schemes, link farms, pyramids, automated submissions, and numerous links withrepparttar 128299 same anchor text - and, perhaps, shakerepparttar 128300 basis ofrepparttar 128301 today's reciprocal linking strategies. Relevancy will mean more, and in cases of complementary businesses linking their sites to each other, search engines will become capable of seeing if they are really complementary, not just pretending to be so.

4 Simple Tricks for Targeted Traffic

Written by Burke Ferguson

Here are 4 ofrepparttar most easiest and simplest things to implement into a site for a very generous boost in traffic. These can all be implemented within a very short time. Of course depending onrepparttar 128272 Search Engine you most likely will have to wait for them to spider your site, but when they do,...repparttar 128273 Targeted Traffic will come, I GUARANTEE it.


-- Tip 1 --

It's a good idea to insert a link to a sitemap into your index page atrepparttar 128274 bottom, if this isrepparttar 128275 page you paid for inclusion with.


This is so, whenrepparttar 128276 search engine spiders crawl your site they will ALSO spider your sitemap thus indexing ALL of your other webpages viarepparttar 128277 sitemap. Thus, indexing your whole site intorepparttar 128278 search engine(s). And having each page inrepparttar 128279 engines is very good and beneficial for ya, giving you more coverage with your site.

-- Tip 2 --

Try to restrict your website to a minimal number of directories as possible.


Search engines like to see a URL or web address of like:


NOT one that looks like


So try to restrict your site to as few directories as possible and try to put your most important pages as close torepparttar 128280 root directory as possible too. Sorepparttar 128281 spiders don't have to "fish through" directory after directory to find your pages.

-- Tip 3 --

When creating your website, implement a "reverse pyramid style" construction.


Search engines like to see a broad to specific layout. Your index page, would be your broad or wide theme about your whole site, and your interior pages should focus in or "zero-in" to a specific interest. For example, if your site is on dogs, a more specific area or page would be show dogs and/or working dogs etc.

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