What Is Waiting for Us? :: Tomorrow's SEO IndustryWritten by Irina Ponomareva
Today, SEO is swiftly approaching saturation point. More and more webmasters realise necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With all niche sites optimised, it will be harder to compete for good key phrases. Link building opportunities will be easily found and utilised by everyone, keyword density will reach its optimum value, meaning that SERPs will consist of equally good and equally relevant sites - at least from traditional SEO point of view.Spammy techniques, still popular and sometimes even effective, will exhaust themselves even quicker. There are, really, not so many different methods of deceiving search engines and increasing a site's relevancy artificially; today they just differ in details. Perhaps it explains why we don't see spammy sites in SERPs as often as we used to - our smart spiders catch them quite soon and throw this low-rate stuff away to keep web cleaner. As soon as spiders become smart enough to recognise spam on fly, particular class of "SEO specialists" propagating such rubbish will find themselves out of their jobs. It is not really hard to tell an ugly doorway from real thing. So who will survive? What is way to tomorrow in SEO science? First of all, we should monitor and analyse latest tendencies, then extrapolate them and make good guesses on how things may look in future. Finally, we put them to test using logic and common sense. This will show us true answers and help us compete when time comes to offering ground-breaking SEO services that exploit new qualities of search engines. And common sense tells us that core purpose of search engines will never change. They are supposed to deliver best results they can. If they are not always so good at it today, it is often explained by their restricted resources; but that will change over time. The search engines of future will be capable of reading JavaScript, CSS, Flash and other things that are invisible to them now. It is technically possible already, but requires more complicated algorithms and more bandwidth, so they are not so eager to implement it just yet. They prefer to sacrifice additional capabilities in favour of spiders' speed and freshness of their indices. But as technical factors improve, SEs will improve and create new sensations every day, all more so since they always have to compete with each other. Thus, JavaScript links will count. CSS spam will be easily detected and banned. Flash sites will become a new niche for SEO specialists - at moment they require an HTML version to subject to search engine optimisation. But these changes are not most important ones. Link popularity analysis algorithms are sure to become more sophisticated - and capable of analysing "likeliness" of one or another link pattern given information on a site's age, size and content. That will mean death to link schemes, link farms, pyramids, automated submissions, and numerous links with same anchor text - and, perhaps, shake basis of today's reciprocal linking strategies. Relevancy will mean more, and in cases of complementary businesses linking their sites to each other, search engines will become capable of seeing if they are really complementary, not just pretending to be so.
| | 4 Simple Tricks for Targeted TrafficWritten by Burke Ferguson
Here are 4 of most easiest and simplest things to implement into a site for a very generous boost in traffic. These can all be implemented within a very short time. Of course depending on Search Engine you most likely will have to wait for them to spider your site, but when they do,... Targeted Traffic will come, I GUARANTEE it.Ok,... -- Tip 1 -- It's a good idea to insert a link to a sitemap into your index page at bottom, if this is page you paid for inclusion with. Why? This is so, when search engine spiders crawl your site they will ALSO spider your sitemap thus indexing ALL of your other webpages via sitemap. Thus, indexing your whole site into search engine(s). And having each page in engines is very good and beneficial for ya, giving you more coverage with your site. -- Tip 2 -- Try to restrict your website to a minimal number of directories as possible. Why? Search engines like to see a URL or web address of like: http://www.yoursite.com/page.html NOT one that looks like http://www.yoursite.com/this_dir/that_dir/another_dir/page.html So try to restrict your site to as few directories as possible and try to put your most important pages as close to root directory as possible too. So spiders don't have to "fish through" directory after directory to find your pages. -- Tip 3 -- When creating your website, implement a "reverse pyramid style" construction. Why? Search engines like to see a broad to specific layout. Your index page, would be your broad or wide theme about your whole site, and your interior pages should focus in or "zero-in" to a specific interest. For example, if your site is on dogs, a more specific area or page would be show dogs and/or working dogs etc.
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