What Is Search Engine Marketing?Written by Sherry Holub
What Is Search Engine Marketing?
Search Engine Marketing, often referred to as SEM, is a topic of great concern to most companies. Four of most important aspects of this type of marketing are:
* SEM can drive more qualified traffic to your website. * SEM can Increase customer leads and sales. * SEM can help to maximize your brand visibility. * SEM, when done correctly, can become a very cost effective method of online marketing.
SEM, like many aspects of web, is continually evolving and changing. A good marketing firm stays on top of these changes to continually delivery quality results from your online campaign. When looking for right firm to handle your SEM and website optimization, here are just a few questions to keep in mind:
What Do Your Web "Stats" Mean?Written by Sherry Holub
Your web hosting provider should offer you "Usage Statistics" or "Web Stats" with your account. These statistics are an invaluable resource when it comes to gauging if all of your marketing efforts are paying off in visitors to your website. A good statistics program will offer you following information:
* Number of unique user sessions - This is s a measurement of one person's time and activity on your site and most accurate way to gauge how many times your site has been visited. * User sessions per day - This is daily measurement of how many unique visitors came to your site, what time of day they were coming most, etc. * Average amount of time spent on site per user - This enables you to tell how effective your site is at holding a visitors attention span. * Number of page views, broken down by page - Page views are how many times a page is loaded and presented to a viewer. The same viewer can view same page multiple times, so this is not as accurate as unique user sessions number. * Most popular pages - This is helpful in determining which pages your visitors view most. * Top paths through site - This is a virtual "map" of which pages your visitors will view in their session. * Top Entrance page - Surprisingly, this is not always your home page! By checking this statistic, you can tell if certain pages seem to have more interest or external links to them than others.