Many website owners and SEOs (search engine optimizers) believe that trading links is most effective way to build hundreds of links necessary for good search-engine ranking. But there's another way to build links that deserves your attention: content distribution.
A time-honored way of getting one-way inbound links to your website is to distribute content, usually articles, for other websites to publish in exchange for a backlink. Most often, backlink is included in an "author's resource box," which is a brief "about author" paragraph promoting author's site.
Content distribution has usually been thought of as a website promotion strategy rather than an SEO or link-building strategy. But there are good reasons for adding content distribution to your SEO toolkit.
SEO Benefits of Distributing Content vs. Reciprocal Linking Alone
* Links come faster. You send an email with your article to a relevant website owner. That's it. No adding links to your site and then checking and re-checking for compliance. That means you can get more links from time and resources you spend on link-building.
* Links are not always available through reciprocal linking. Many website owners simply refuse to do reciprocal linking. Content distribution is one way to reach this large segment of website owners.
* Links are one-way. Many SEO experts believe that reciprocal links may be "dampened" by search engines; i.e., they will not help you rank as high as one-way links. Of course, reciprocal links are still valuable, there's a just a question of how valuable they really are.
* Links per page are fewer. Many SEO experts believe that higher number of links per page, less SEO value each link has. When a website publishes an article, author's backlink is often only live link to another website on that page.
Distinct Non-SEO Benefits of Distributing Content
What makes content distribution a truly special method of link building is that it's only method where non-SEO benefits may even outweigh SEO benefits:
* Website building. If you create special content for your link-building campaign, you can publish it on your site. As a general rule, more content your site has, more search engine traffic it will receive. Just publish article and get it indexed in search engines before distributing it, which should help you to outrank your republishers in search engines for that same content.
* Traffic generation. The links in distributed content generate traffic in form of highly qualified leads: people who liked what you had to say. Distributing content gets you traffic even when it doesn't get you a link. If your article gets picked up by a large-circulation email newsletter, you will get a flood of highly qualified traffic.
* Authority. Distributing content is only linking campaign method that can make recipient website and its owners appear authoritative. There are thousands of internet gurus who owe their lucrative reputations entirely to articles they've distributed.
* Mindshare. Distributing articles is only linking campaign method that can help you spread an idea. This makes article distribution invaluable for launching new products or services.