In fact, it will change your outlook towards everything you do on Internet. Every sales letter, email, web page and marketing venture.

So what is advertising? It's just three simple words "Salesmanship-in-Print".

That's right, salesmanship-in-print.

Now, you might be saying to yourself Salesmanship-in- Print? Big deal, so what, who cares and how is this going to help me with my on-line business?

Well let's stop for a moment and take a look at this statement "Salesmanship-in-Print" shall we.

What does it really mean? More importantly, how can you leverage this knowledge and use it to your advantage in your business.

Is it possible that these 3 simple words can make such a big difference in way you do business? Will it affect how many sales you make?

The answer is a resounding YES.

Why? Because every page on Internet is nothing more than printed words.

Of course there are other things like graphics and animations but do they speak to people as well as words. Do they really?

No, they don't, not even close.

Therefore, most important part of everything you do on Web must be how you write. What you say in your printed words.

Words are what get your message across to person sitting on other side of screen. They are how you speak on Internet.

In traditional ( off-line ) selling you have a salesperson doing talking. Visiting each and every customer one at a time.

Telling them everything they need to know about your product in order to get them to buy from you. Right?

Contrary to belief of millions of web site owners, copywriting is not just a bunch of "hype" words pushed together to make a sale. Your advertising approach must create a lasting impression or a memory, if you will. Successful copywriting is technique of implanting a thought or idea that will invoke a response from reader. Although a very popular approach, advertising does not necessarily need to leap out and attack reader, quite often it is better to have reader voluntarily surrender to idea. But, no matter what your advertising approach, your end goal is not a sale, but a thought. You want to leave something behind that reader will take away with them, whether knowingly or unknowingly.

How can you leave this implanted message?

1. Headlines

You must first get readers ATTENTION!! In a sea of advertising it is often next to impossible to catch quick eye of consumer. You are not only swimming in a shark-infested pool of competition, but today's consumers are more skilled than ever at tuning you out. This by far is most important part of copywriting. Poor copy sells sometimes, but poor headlines sell no- times. If you can't get their Attention, you can't leave your message behind.

2. The "Conscious Stage"

Ok, you have grabbed their attention! Now what? At this point reader becomes consciously aware of your advertising. Your ad now has a glimmer of life sparking. This is what I refer to as reader's "Conscious Stage". That over-rated and underused memory chip you call a brain has just engaged. No matter how shallow or deep, memory is now there. Often, building a conscious awareness can be a process of familiarity. The reader may not respond to you first time they see your ad or second, but eventually they will respond to your name for no other reason than familiarity of seeing it repeatedly.

3. Decisive Reasoning