What Is Advertising?

Written by Bill Hawkins

It's important,repparttar answer to this question. Because when you discoverrepparttar 101234 solutionrepparttar 101235 way you look at your advertising campaigns will be changed for ever.

In fact, it will change your outlook towards everything you do onrepparttar 101236 Internet. Every sales letter, email, web page and marketing venture.

So what is advertising? It's just three simple words "Salesmanship-in-Print".

That's right, salesmanship-in-print.

Now, you might be saying to yourself Salesmanship-in- Print? Big deal, so what, who cares and how is this going to help me with my on-line business?

Well let's stop for a moment and take a look at this statement "Salesmanship-in-Print" shall we.

What does it really mean? More importantly, how can you leverage this knowledge and use it to your advantage in your business.

Is it possible that these 3 simple words can make such a big difference inrepparttar 101237 way you do business? Will it affect how many sales you make?

The answer is a resounding YES.

Why? Because every page onrepparttar 101238 Internet is nothing more than printed words.

Of course there are other things like graphics and animations but do they speak to people as well as words. Do they really?

No, they don't, not even close.

Therefore,repparttar 101239 most important part of everything you do onrepparttar 101240 Web must be how you write. What you say in your printed words.

Words are what get your message across torepparttar 101241 person sitting onrepparttar 101242 other side ofrepparttar 101243 screen. They are how you speak onrepparttar 101244 Internet.

Inrepparttar 101245 traditional ( off-line ) selling you have a salesperson doingrepparttar 101246 talking. Visiting each and every customer one at a time.

Telling them everything they need to know about your product in order to get them to buy from you. Right?

They anticipate your customers desires, questions and attitude. Looking for any buying resistance and removing it to getrepparttar 101247 sale.

From an Ad to a Web Site Sale

Written by /"Wild Bill/"

The great aim of education is not knowledge but action. -- Herbert Spencer

Contrary torepparttar belief of millions of web site owners, copywriting is not just a bunch of "hype" words pushed together to make a sale. Your advertising approach must create a lasting impression or a memory, if you will. Successful copywriting isrepparttar 101233 technique of implanting a thought or idea that will invoke a response fromrepparttar 101234 reader. Although a very popular approach, advertising does not necessarily need to leap out and attackrepparttar 101235 reader, quite often it is better to haverepparttar 101236 reader voluntarily surrender torepparttar 101237 idea. But, no matter what your advertising approach, your end goal is not a sale, but a thought. You want to leave something behind thatrepparttar 101238 reader will take away with them, whether knowingly or unknowingly.

How can you leave this implanted message?

1. Headlines

You must first getrepparttar 101239 readers ATTENTION!! In a sea of advertising it is often next to impossible to catchrepparttar 101240 quick eye ofrepparttar 101241 consumer. You are not only swimming in a shark-infested pool of competition, but today's consumers are more skilled than ever at tuning you out. This by far isrepparttar 101242 most important part of copywriting. Poor copy sells sometimes, but poor headlines sell no- times. If you can't get their Attention, you can't leave your message behind.

2. The "Conscious Stage"

Ok, you have grabbed their attention! Now what? At this pointrepparttar 101243 reader becomes consciously aware of your advertising. Your ad now has a glimmer of life sparking. This is what I refer to asrepparttar 101244 reader's "Conscious Stage". That over-rated and underused memory chip you call a brain has just engaged. No matter how shallow or deep,repparttar 101245 memory is now there. Often, building a conscious awareness can be a process of familiarity. The reader may not respond to yourepparttar 101246 first time they see your ad orrepparttar 101247 second, but eventually they will respond to your name for no other reason thanrepparttar 101248 familiarity of seeing it repeatedly.

3. Decisive Reasoning

Afterrepparttar 101249 reader is consciously aware of your advertising presence, they must form an "opinion". The reader must use decisive reasoning. Decisive reasoning does not mean thatrepparttar 101250 reader will react logically. There are many factors and formulas (known and unknown) for why a reader will react to advertising. Logic is one of them. But it could also be directed impulse, fear, need, personality or many others. The key is to get them to react. Your approach to advertising and how you provokerepparttar 101251 reaction depends largely onrepparttar 101252 audience you are targeting. Nevertheless, you must get a reaction strong enough for them to buy from you or get more information.

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