What Frogs And Soap Can Do For Your Business!

Written by Mike Jones

Ideas, ideas, ideas -repparttar lifeblood of any business. Stay in one position too long and you are dead! Today's market place requires constant change, new angles, different products, fresh presentations, original advertising slogans. In short it requires business creativity. It requires creativity in advertising. But how do you get them?

You can spend thousands of dollars payingrepparttar 101193 pros to deliver slick advertising slogans. You can pay web site designer generous fees for original designs. But how many small business owners have that kind of budget? The alternative is to use an extremely valuable piece of apparatus which right now is as close to you as close can be. What? Your brain!

The human brain is a constant source of amazement to scientists. Each ofrepparttar 101194 10 billion neurons has a possibility of making connections torepparttar 101195 number of 1 with 28 zeros after it. Sorepparttar 101196 total number of connections which can be made through electro-chemical processes is pretty well limitless. Regular thought patterns form channels inrepparttar 101197 mind, much like a path formed through frequent pedestrian traffic across a field. This has benefits. We don't have to deliberate about every minor decision every day. However, there is a danger! If our thinking falls into ruts when considering important areas of our lives and business, our creativity is stifled.

The good news is this: You do not have to be a genius to come up with creative ideas, break out ofrepparttar 101198 rut and start thinking "outsiderepparttar 101199 box". You just need to kick start your brain by providing outside stimuli to get it to think in ways it hasn't before. This can be accomplished by associating totally unrelated subjects together and observing what reactions come fromrepparttar 101200 fusion!

This method, applied to our business can be a fertile source of ideas. Let's do a little exercise to illustrate. Supposing you need fresh ideas, words, phrases, for an advertising campaign.

Choose any word at random. Forrepparttar 101201 exercise we will userepparttar 101202 word FROG. Even better, get a picture of one. Now start writing furiously on a clear sheet of paper anything and everything that comes into your mind to do with frogs.

Here goes:

green, slimy, jump, legs, leap, croak, tad poles, metamorphosis, reeds, water, bull, tree, wide-mouth, eyes, smell, slippery, cold, kermit, spawn, eggs, jelly.

Take one of those words and explore further if you wish:

Legs - long, jointed, tasty, delicacy, spring, fold.

Mind Mapping is an excellent tool for this kind of exercise. Reviewrepparttar 101203 mind mapping handbook here: (Book review: http://www.vitalstop.com/br-mindmap.htm)

Now you look at your advertising subject. Are you selling software? Then start making some connections:

Banner Ads Don't Work, But Non-Banners Do!

Written by Ernie West

Make your banner look like text on a page. This is what I call a "non-banner" (close to "no-brainer"). If your banner looks like a banner, it gets ignored. Conventional banner ads only pull less than three percent on average. Why is that? It's because we have learned to ignore advertising. Every day we are bombarded with sales pitches in newspapers, on repparttar radio, on television, on highway billboards, and so on. It becomes background noise that we learn to tune out. Something that doesn't appear to be a sales pitch will receive more attention. Intelligent surfers are looking for information. They want to find out about something and be told how their problem can be solved. Do that properly and you will get their click. If you try to entertain them, impress them with graphics or bore them with your company's features, you won't get noticed. Your banner is pretty much a classified ad. And classified ads work whenrepparttar 101192 rules of marketing are followed. Make your banner an attractive text ad and it will pull like crazy. Make it look like any other flashy, hyped up banner and it just becomes more ofrepparttar 101193 clutter on a site. If your banner will be staying at a permanent home, design it so it looks like it is part ofrepparttar 101194 site. Matchrepparttar 101195 background color, fonts and layout as much as you can. If your banner is going through a banner exchange, use white as a default color. Atrepparttar 101196 very least your text will be highlighted if it lands on

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