Whether you are trying to find out about:

apples, business, cats, dogs, energy, food, garbage, health, insurance, jersey, knowledge, love, manuals, neon, orbits, people, queens, rubies, stars, town, ushers, valets, women, x-rays, yahoo or zoo.

EVERYONE wants same thing:

1. To find more INFORMATION on a subject.

2. To find PEOPLE with similar interests.

Basically, what you want to establish is your own personal community of information and people.

Some refer to this as your niche or target audience.

Where does your search begin?

The question gave you answer; start your research with your favorite search engine.

1. Search Engines and Directories.

Top Ten Search Engines: http://emailexchange.org/promo2.html

I use Google. http://www.google.com.

That is where I begin my research.

Then, I suggest you hit at least top 5 Search Engines And Directories.

For a list, via Auto-Responder, of "Top 10 Search Engines and Directories!"

Send a blank email message to: mailto:Top10SE@emailexchange.org

Here is List of Top 5:

1. Google: http://www.google.com.

2. Yahoo: http://www.yahoo.com

3. AltaVista: http://www.altavista.com

4. Excite: http://www.excite.com

5. AOL: http://www.aol.com

Review Top 10 results of "keywords" used in your search. Do it from each of Top 5 Search Engines above.

This will give you a solid lead to begin your quest. Because your next task is to visit those 50 web sites.

Weed out useless or dead links. Begin to form your community.

Bookmark all web sites that hold interest and promise.

When did you first discover Internet?

It is a mysterious, scary, exciting, fun, never-ending adventure that is full of daily learning experiences.

Whatever reason brought you to Internet, be it personal business, curiosity. you will soon discover that Internet is all about communication.

In fact, Internet = Global Communication.

And, foundation of that Communication, is email.

Therefore your next step is to reach out and "touch" that [ "community of people" ] you seek by sending email.

ALWAYS without resorting to SPAM.

Because it is against Internet rules and because it creates more problems that it solves. SPAM is out.

Slight Misery - people who invested little or nothing and received same in return. They joined AOL, and immediately found their mailbox was overflowing with spam (junk email). They read some of mail and, and believing what they read, bought into a program for $20. They sat back and waited, and waited, and waited and nothing happened.

Losing heart, they quit program and dropped AOL after free trial period. They now send their email to Aunt Martha, which is all they really wanted to do from "get-go", using a free ISP such as "World Spy".

More Misery - these people believed many of offers that wound up in their mailbox, and bought into a few. They then started their free advertising campaign. When that didn't pay off, they started investing in paid advertising. Here a banner, there a banner, everywhere a banner, banner - they quickly learned reality of banner ads. But with no long term commitment, they folded their tents, cut their losses, and disappeared into night.

Real Misery - these are tenacious ones - they failed at level one and two, but believed hype and invested in an online store. They're like guy who rented a huge vacant brick and mortar building, and then started to think about what he was going to sell. After an awful lot of work and many bucks later, they found out that just having a store isn't key to success on Internet.

So what's scoop? Is everyone doomed to failure?

Of course not - there are a lot of people making money on web. But you have to find your "niche". Unless you have very "deep pockets", like anything, you have to know what you are doing.