What Does your "John Hancock" Look Like?

Written by Merle

If you have a website and simply sign your e-mails with just your name, STOP right there! If you're not taking advantage of using a good signature line, you're missing out on promoting your business every time you send mail.

So you ask, what exactly does a good signature line look like?

It should read like a mini bio withrepparttar "Four W's:" Who, What, When, Where. The length is usually 4 o 6 lines (at no more then 65 characters per line). You should include your company name, URL, a business slogan, and a link to subscribe to your ezine or a freebie you may be offering. For example:

******************************************* Sally Smith- Smith's Hardware Store http://www.smithhardware.com/ "The Finest in Hardware Since 1910" Subscribe to "Smiths Hardware Post" send mailto:subscribe@smithhardware.com. "All Work and No Play Makes Jack a Dull Boy" ********************************************

Take note ofrepparttar 109676 special characters encasingrepparttar 109677 signature. This is optional but helps add a flair of creativity to your signature. Some people like to add a quote as inrepparttar 109678 example above. There are two excellent sites online for finding quotes you can use in your sig line:

http://www.coolsigs.com http://www.siglets.com

It's best to make a few different signature lines and switch them every so often so you don't get bored. If your site runs special sales or promotions you can make a signature line just for that occasion. In your email client make sure you set "add signature to all outgoing emails by default" so every time you send a new messagerepparttar 109679 signature line will be included automatically.

Email Advertising Doesn't Get Any Cheaper Than This

Written by Micah D. Cranma

What isrepparttar most powerful marketing tool a web site owner has? I'll give you a hint - it's not banner advertising! It's e-mail - nothing else even comes close.

Have you ever really considered just how many people use e- mail? There are millions upon millions of people out there who, if they're anything like me, just plain love to get e-mail and communicate with others using this wonderful medium. Part ofrepparttar 109675 beauty of e-mail is that people pay attention to e-mail. People will actually read your advertisements if they're mixed with information that's valuable to them. E-mail isrepparttar 109676 ultimate marketing tool.

How to Harnessrepparttar 109677 Power ---------------------------

"Great," you say, "but how do I use this 'awesome power?'" There are an unbelievable number of innovative and really effective ways to use e-mail to advertise yourself and your business onrepparttar 109678 Internet, but forrepparttar 109679 scope of this article, we're going to focus on one.

E-mail Signatures --------------------------

E-mail signatures, or "sigs," are one ofrepparttar 109680 easiest and most effective ways for an Internet marketer to promote his web site (or other people's sites, for that matter.) For those of you who don't know what an e-mail signature is, here's an example of one I use on a daily basis:

Sincerely, Micah D. Cranman Sybren Design http://sybren.net

======================================== Would you like to taprepparttar 109681 money making potential ofrepparttar 109682 Internet with a powerful website? If so, contact Sybren today for a FREE consultation! http://sybren.net | mdc@sybren.net | 770-971-9868 ========================================

(NOTE: Signatures can also be an effective tool when used in newsgroups, discussion groups, or message boards. Use them anywhere possible!)

Signatures can be easily set up in any e-mail program that's worth something, and usually very easily. Just look inrepparttar 109683 "help" section or browse aroundrepparttar 109684 program menus and you should be able to figure out how to set them up pretty quickly. I personally use Microsoft Outlook Express, and have found it to be totally sufficient for my needs. (www.microsoft.com) Others swear by Qualcomm's Eudora Pro, (www.eudora.com) and still others by other programs. Just pick one that suits your needs.

Now, there are three key components to a signature, each with a different purposes:

1. The closing ofrepparttar 109685 letter - this isrepparttar 109686 first four lines you see inrepparttar 109687 signature above. It's purpose is two-fold: to avoid having to type a closing to save time (which can really add up if you get a lot of e- mail), and to provide information about yourself, and possibly, some contact information.

2. The advertisement - this is where you try to generate interest for whatever you're trying to promote inrepparttar 109688 recipient ofrepparttar 109689 e- mail. It should in someway catchrepparttar 109690 reader's eye or stir up some emotion that will impel them to act. (Note: FREE works especially well as an attention grabber. Try to offer something free in your signature.) This "ad" of sorts should be no more than 5 or 6 lines long, and should probably be separated in some way fromrepparttar 109691 rest of your message, as seen above.

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