What Does Your Logo Color Say About Your Business?

Written by Debbie LaChusa

And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.

Yes, colors do matter

They communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you selectrepparttar right colors to communicate a personality that accurately represents you and your business.

Following are some generally accepted principles of color andrepparttar 147060 emotions they evoke. Keep them in mind when selecting colors to represent your business.

White/Silver: purity, truthfulness, faith, contemporary, refined, wealth

Black: seriousness, distinctiveness, boldness, power, sophistication

Blue: authority, dignity, security, faithfulness, heritage, trust

Brown/Gold: history, utility, earthiness, richness, tradition, conservative

Niche Marketing : The Affiliate Angle

Written by André Anthony

If you're just dipping your toes intorepparttar waters of Niche Marketing forrepparttar 147059 first time then Affiliate marketing isrepparttar 147060 ultimate low risk choice to get you started.

Affiliate programmes cost nothing to join and present an almost infinite choice of products and services from which to build a niche business.

If you're not familiar with Affiliate marketing, let me quickly explain.

An Affiliate acts as an independent "middle man" between a Merchant and consumer by introducing new prospects and customers torepparttar 147061 Merchant. In returnrepparttar 147062 Merchant pays a commission torepparttar 147063 Affiliate on all sales that result from his or her introductions.

OK. So now you know what Affiliate Marketing is, how do you find suitable affiliate programmes for you niche?

Here are a couple of options to get you started - Search Engines and Affiliate Networks.

Search Engines

Go to www.Google.com and type in your Niche description e.g. "low carb diet" followed by a plus sign (+) andrepparttar 147064 word "affiliate" -repparttar 147065 search query should look like this :

low carb diet+affiliate.

Inrepparttar 147066 results you will get allrepparttar 147067 pages withrepparttar 147068 term "low carb diet" andrepparttar 147069 term "affiliate".

Go throughrepparttar 147070 first and second pages and list all ofrepparttar 147071 sites that show relevant products with affiliate programmes. Hopefully this will give you 10 or more affiliate programmes to choose from.

You could also repeat this exercise on www.Yahoo.com to give your self more options.

Affiliate Networks

An Affiliate Network acts as "middleman" between Merchants and Affiliates, providing a centralised service where Merchants can list details of their products and Affiliate programmes, providing Affiliates with a broad and varied selection of products and services to promote.

Here are some highly reputable networks you should visit to find suitable niche products and services to add to your list of prospective Affiliate programmes :

• ClickBank - http://www.clickbank.com - specialises in downloadable digital products.

• Commission Junction - http://www.cj.com - probablyrepparttar 147072 most popular affiliate network has a broad range of mainly physical products. CJ has a gate way torepparttar 147073 "Be Free" another huge network.

• LinkShare - http://www.linkshare.com - runsrepparttar 147074 largest pay for performance affiliate marketing network onrepparttar 147075 Internet.

• clixGalore - http://www.clixgalore.com - one ofrepparttar 147076 larger affiliate networks with over 4500 Affiliate programmes to choose from.

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