Yes, colors do matter

They communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you select right colors to communicate a personality that accurately represents you and your business.

Following are some generally accepted principles of color and emotions they evoke. Keep them in mind when selecting colors to represent your business.

White/Silver: purity, truthfulness, faith, contemporary, refined, wealth

Black: seriousness, distinctiveness, boldness, power, sophistication

Blue: authority, dignity, security, faithfulness, heritage, trust

Affiliate programmes cost nothing to join and present an almost infinite choice of products and services from which to build a niche business.

If you're not familiar with Affiliate marketing, let me quickly explain.

An Affiliate acts as an independent "middle man" between a Merchant and consumer by introducing new prospects and customers to Merchant. In return Merchant pays a commission to Affiliate on all sales that result from his or her introductions.

OK. So now you know what Affiliate Marketing is, how do you find suitable affiliate programmes for you niche?

Here are a couple of options to get you started - Search Engines and Affiliate Networks.

Search Engines

Go to www.Google.com and type in your Niche description e.g. "low carb diet" followed by a plus sign (+) and word "affiliate" - search query should look like this :

low carb diet+affiliate.

In results you will get all pages with term "low carb diet" and term "affiliate".

Go through first and second pages and list all of sites that show relevant products with affiliate programmes. Hopefully this will give you 10 or more affiliate programmes to choose from.

You could also repeat this exercise on www.Yahoo.com to give your self more options.

Affiliate Networks

An Affiliate Network acts as "middleman" between Merchants and Affiliates, providing a centralised service where Merchants can list details of their products and Affiliate programmes, providing Affiliates with a broad and varied selection of products and services to promote.

Here are some highly reputable networks you should visit to find suitable niche products and services to add to your list of prospective Affiliate programmes :

• ClickBank - http://www.clickbank.com - specialises in downloadable digital products.

• Commission Junction - http://www.cj.com - probably most popular affiliate network has a broad range of mainly physical products. CJ has a gate way to "Be Free" another huge network.

• LinkShare - http://www.linkshare.com - runs largest pay for performance affiliate marketing network on Internet.