People want information, they want it quick, frequently in short form, and straight to point. Its no wonder that they go straight for a computer connected to internet to find anything from how to grow tomatoes to choosing a web host.
As a home business owner, this "information revolution" as I like to call it, is only to your benefit. After all, you are in business of trying to give people what they want time and again. So, give them information they crave.
Now, e-books are a wonderful way to , but in spirit of Infopreneur, short high content reports which I like to call info-reports are perhaps even better. If formulated carefully, they can even be put to use to literally explode size of an opt-in list of subscribers. To proceed you simply develop several high content short reports, targeted at a specific market which you would like to add to your subscriber base, and give it away free just for subscribing to your newsletter. With content, and word "free", many people will flock to subscribe. Best of all this is a win-win situation: You pick up valuable subscribers to interact with on a weekly basis, and your subscribers receive valuable information from you.
So, how is it done you ask?
Almost any idea you have can be made into a short report. However, not every idea is in demand.
Try this out.
Sit down with pen and paper in a quite location. Yes, you read correctly. I said pen and paper. It is easier from a work perspective to sit in front of your monitor, but past experience has taught me that creative side of my brain works better with pen and paper. Of course it is up to what ever works for you.
Now, write down a short list of topics that you are semi-familiar with. I say "semi" because you can always perform a bit of research to learn more. These topics can be on anything: gardening, cooking, computer programming, specific hobbies, construction, research, medicine, etc.
After you have made your list, weed out topics that are not associated with your business. For instance, if your business is computer programming, you probably don't want to focus on creating a short report on gardening. The reasoning here is to target your market. Gardening info is not targeted to computer programming market.
Now pick one or two topics, open a word processor, or even your notebook, and start writing every little bit of information you know on subject.