While we are well into 21st century too many are still thinking about their business as they did in 1990's.

The face of business has changed and Internet is a BIG part of that change. Today, anyone with a connection to Internet and ability to choose an opportunity wisely can succeed online.

Can you see vision?

The common thinking about doing business online says "if you have a website people will flock to your site and make you rich". Right?

Not exactly.

The key to success online is to choose RIGHT opportunity for you. If you don't, you could be overlooking thousands of unearned dollars. Not what you want, right?

In an Internet crowded with opportunity, what does a world- class opportunity look like?

Whether one offers products, services, or a mix of two, all world-class 21st Century opportunities have these five qualities in common.

1. World-class opportunities offer products that people WANT to buy.

Notice, I did not say need.

The fact is; people buy what they want. If you can make them want your product, you will succeed.

When you offer what people want, your customers will return to buy from you repeatedly. That creates a foundation you can build on.

2. World-class opportunities offer products that reach a wide audience. To succeed in end your products must have broad appeal.

Take 'baby boomers' as an example. This group is large, in their peak earning years, and very willing to spend. Offer what they want and world is your oyster.

So, what do they want? Let's think that through.

This group is aging and will continue to age. They know that and don't like it. While emphasis on youth and anti- aging was once radical, boomers have now made it mainstream. We see commercials on television for cosmetic surgery! Such a thing was unthinkable only 10 years ago.

He is not alone. It’s a common conversation. Although many entrepreneurs or business people know a bit about publicity or media exposure, majority of them simply don’t understand full benefits of “publicity placements” or how to go about generating them successfully. Publicity placements have always been a cost-efficient way to market a product/business and generate clients or customers, but because of lack of knowledge or a misunderstanding of what publicity is and does, many entrepreneurs don’t take full advantage of publicity opportunities -- and that can lead to missed marketing chances.

I recently surveyed a few dozen business owners and entrepreneurs in some newsgroups and business chat rooms about their knowledge of “publicity placements” in media. I found out that only 37% knew that a simple “product profile” in a magazine was generated as a result of publicity efforts. Most thought company had paid media outlet to run feature, much like an ad. And of that 37%, less than half of them knew HOW to generate a similar placement.

Another interesting fact, because of recent slowdown in economy, expensive advertising budgets have been slashed. As a result, many businesses, like your competitors, are turning to publicity/PR campaigns as a more affordable means of marketing to compete with other companies. Here are some ways to use publicity placements to help your business:

Editorial Placements/Media Notification What some entrepreneurs might not realize is that we see editorial placements from publicity efforts everyday in media: product profiles, feature articles and contributed by-lined articles in magazines, newspapers, trade industry newsletters or on TV/radio/cable newscasts & shows. This is not advertising, this is “EDITORIAL Placement” or “Media Notification” of a product, business or industry expert. Notify appropriate media that your newsworthy product is on market or your business is offering a unique new service and let them run a feature placement that will spread that message to your consumer market. These placements can detail your product or business very effectively, giving consumers some objective, pertinent information that may well entice them to become future customers.