Google, most populated search engine on Internet, offers a great advertising tool called AdWords.
AdWords was launched in March 2002 with a purpose of providing highly targeted advertising solutions to marketers and over a few years it has shows remarkable growth as far as popularity is concerned.
How does entire system work?
There is a simple 5 step process to carry out.
1)Select geographical location, where you want your ad to get displayed.
2)Write ad with Title, 2 lines of description and display and destination URL's.
3)Select keywords that will trigger ad .
4)Select amount you wish to pay when and only when someone click on your ad.
5)Select daily budget.
That's it and your ad starts running immediately.
I have seen traffic coming in less than 15 minutes. Since your ads get triggered because of keywords you select, traffic you are getting is highly targeted.
I have been using AdWords for almost 8 months and has seen a conversion rate of as good as 13%. This is not because I have good copywriting skills, but because of excellent keyword selection facilities inside AdWords system.
The success on AdWords is largely dependent on keyword selection. Tools such as overture, Worfdtracker are a great help for marketers.
The best part about AdWordds systems is that more number of people click on your ad, lesser you have to pay. This clearly means that any average person can safely compete with big corporate players, paying much less and getting much more targeted traffic at same time.
But before doing so it is extremely important to learn how to handle various keyword options inside AdWords system. Because of excellent keywords analysis abilities it is possible to get good results in highly competitive markets as well.
Here are some of more wonderful features of AdWords system.
[x]The ability to PAUSE/RESUME you ad at any time. If you think that you are overspending on you ad campaigns, you
can immediately pause ad campaigns.
[X]The ability to select geographical destinations such as selected countries or even cities in selected countries