How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study
biggest successes to follow in their footsteps.We've all heard of branding, but do you do it? Have you branded yourself? If you have, are you expanding your marketing opportunities with your brand?
Once you've created a name, built successful marketing campaigns and gotten people to know and like who you and your company are don't stop there.
The real money is in building multiple streams of income. Once your brand begins to build you can diversify to create your own franchise. Think Star Wars, Harry Potter, books for "Dummies." You don't have to be a celebrity or an acclaimed author to cash in, but we can definitely learn from them.
Here are some examples:
Britney Spears makes money on CD's, concert sales, posters, books, movie appearances, TV appearances, videos, Pepsi commercials and other endorsements.
Paul Newman makes money on movies, and makes money for charity on salad dressing, pasta sauce, popcorn, salsa, lemonade, steak sauce, cook books, T-shirts, hats, and sweatshirts.
Mark Victor Hansen and Jack Canfield (The "Chicken Soup For The (fill in a lucrative target market here)'s Soul" authors make money on a series of books and tapes so large and profitable that they have their own book rack at Barnes and Noble stores everywhere. There are over 35 titles and 53 million copies in print in over 32 languages. What if they would have stopped with first title and not bothered to expand money making potential of their brand?
